Articles Tagged ‘ctv’
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
Survey says… shoppable ads are in, but innovation is still sorely needed
Many consumers wish they could shop directly through their TV and that a quick buy option was available, according to recent LG Ad Solutions research.
Op-Ed: Innovation, resilience & finding a balance in 2024
Ben Skinazi, CMO at Sharethrough, sums up the top five trends he sees shaping the ad world in 2024.
MiQ looks behind the screens
Connected TV ad spending is predicted to reach CAD$1 billion CAD by 2025.
Bell Media inks licensing, distribution deal with Fox
The agreement will see Fox Entertainment Global distribute original Canadian programs commissioned by CTV and Crave, with Neshama Entertainment to produce the initial slate.
Teads goes deep on AI with new suite of products
The company is seeking to tackle the challenges of a cookieless future and quality traffic by utilizing artificial intelligence for a new range of lower-funnel tools.
Bell Media unveils NFL schedule
FanDuel has returned as the multi-platform sponsor for the company’s coverage.
TSN, CTV ready extensive coverage for Women’s World Cup
BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.
CTV Life orders Country House Hunters Canada
A local version of the hit Australian unscripted series will air following another new design series, Staying Inn: Hotel Julie.
Bell Media asks CRTC to cut local news requirement, reduce CanCon spending
The broadcaster is seeking more “flexibility” in how it serves local communities, citing mounting financial losses.
Bell Media secures broadcast rights for Canadian Country Music Association Awards
CTV will air the show as part of a broader content partnership that includes events throughout Country Music Week.
Bell Media unveils acquisitions for 2023-24 lineup
Announced ahead of next week’s Upfronts, the slate includes a number of U.S. titles for CTV and two British series on specialty.
The Marilyn Denis Show to conclude after 13 seasons
Denis will continue to host her podcast and CHUM morning radio show.
CTV Your Morning wakes up with Nespresso partnership
The one-year sponsorship gives the coffee brand various high-profile placements in TV and digital.
Viewership grew for Super Bowl LVII across channels
Average audiences were up 6% on TV, along with a 26% growth in live streaming.
