Articles Tagged ‘ctv’
The Oscars records its highest audience in four years on CTV
About 3.5 million Canadians watched Sunday night’s broadcast of the 96th Academy Awards, according to Numeris.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Bell Media announces record ad sales for the Super Bowl LVIII
According to the company, the inventory available to brands looking to place ads on the broadcast of the big game is limited.
The lines between streaming and linear TV continue to blur
The landscape is in major flux, with the debut of ad tiers, bundles and live appointment viewing entering the streaming space.
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
Survey says… shoppable ads are in, but innovation is still sorely needed
Many consumers wish they could shop directly through their TV and that a quick buy option was available, according to recent LG Ad Solutions research.
Op-Ed: Innovation, resilience & finding a balance in 2024
Ben Skinazi, CMO at Sharethrough, sums up the top five trends he sees shaping the ad world in 2024.
MiQ looks behind the screens
Connected TV ad spending is predicted to reach CAD$1 billion CAD by 2025.
Bell Media inks licensing, distribution deal with Fox
The agreement will see Fox Entertainment Global distribute original Canadian programs commissioned by CTV and Crave, with Neshama Entertainment to produce the initial slate.
Teads goes deep on AI with new suite of products
The company is seeking to tackle the challenges of a cookieless future and quality traffic by utilizing artificial intelligence for a new range of lower-funnel tools.
Bell Media unveils NFL schedule
FanDuel has returned as the multi-platform sponsor for the company’s coverage.
TSN, CTV ready extensive coverage for Women’s World Cup
BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.
CTV Life orders Country House Hunters Canada
A local version of the hit Australian unscripted series will air following another new design series, Staying Inn: Hotel Julie.
Bell Media asks CRTC to cut local news requirement, reduce CanCon spending
The broadcaster is seeking more “flexibility” in how it serves local communities, citing mounting financial losses.
Bell Media secures broadcast rights for Canadian Country Music Association Awards
CTV will air the show as part of a broader content partnership that includes events throughout Country Music Week.
