Articles Tagged ‘Deloitte’
Ad-supported streaming is predicted to become the norm
Deloitte also forecasts a global VR boom in 2023, but penetration in Canada may be slow to grow.
How context impacts the online back-to-school shopping experience
The results of the latest IAS survey will help brands understand the back-to-school spending plans of students and parents and how best to reach them.
Could COVID slow smartphone sales, but increase data speeds?
For the first time, Deloitte has altered some of its TMT predictions mid-year. Here are the ones that will affect media.
Three big media takeaways from Deloitte’s 2020 predictions
From antenna trends to (naturally) podcasts, here are the biggest trends that Deloitte thinks will affect media next year.
Radio could kill the TV star: Deloitte
Duncan Stewart says that soon, young Canadians will spend more time listening to radio than watching TV.
Duncan Stewart: The ad industry just needs to make better ads
Deloitte’s TMT director of research says with eyeballs harder to capture, it’s time to make ads count.
Television advertising to remain flat, tablets to tank: study
From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.
Will apps protect industry from ad-blockers?
Mobile titles will lead gaming revenue, VR will stay niche and apps might keep ad-blockers at bay, according to Deloitte’s 2016 TMT Predictions.
Millennials still spending on content: Deloitte
The 2015 Canadian Technology, Media & Telecommunications Predictions also forecasts short-form videos will represent just 3% of viewing in Canada.
Will 4K video on Netflix encourage cord cutting?
Jodi Brown, director of content, Mediacom Canada, and Duncan Stewart, director of research for Deloitte TMT, on how they expect traditional subscriptions to be impacted by OTT services developing 4K content.
More Canadians will add OTT than cut the cord: Deloitte
The Technology Media & Telecommunications Predictions 2014 report expects households will double up on pay TV subscriptions for more content.
Deloitte rolls out 2013 predictions
From the rebranding of mobile advertising to dual screen viewing, the company predicts the media trends that will make a splash this year.
Deloitte makes its 2012 predictions
At a conference in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.
