Articles Tagged ‘Dentsu’
Parents aren’t the only ones buying big for back to school
Staples is bringing a more focused digital approach to its biggest digital media buy to date.
Staples casts wider net with new campaign and tweaked logo
The business supply retailer’s new slogan “Make More Happen” is the first change to its tagline in over 10 years.
Lexus goes for the heartstrings
The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
Wheels.ca gets an app
The auto news site now offers advertisers an array of ad opps for its tablet app, with Toyota as the first to sign on.
Toyota’s Scion iQ goes to the big screen
The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
Sapporo brings Japanese personalities to life
The beer brand aims to expand its reach beyond the sushi bar with a new interactive campaign.
Spotted! HarperCollins gets into AR
The publishing company launches its first augmented reality-focused campaign at Indigo stores.
Canada has 15 more shots at Lions glory
John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.
