Articles Tagged ‘digital’

Toyota urges millennials to skip its newest ad

When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.

Ad-blocker penetration high in Canada: study

Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.

Kellogg takes Frosted Flakes from breakfast to game time

The new all-digital campaign aligns Tony the Tiger with millennial sports fans in an effort to regain ground with the 18 to 34 demo.

Facebook’s new ad features focus on foot traffic

Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.

La Presse zeroes in on digital with new contest

The media company is seeking attention for its digital edition with a new contest.

Globe Drive gears up for editorial refresh

The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.

Fintech startup mixes it up with first campaign

LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.

Lacroix outlines CBC’s digital present and future

The pubcaster’s CEO and president Hubert T. Lacroix (pictured) discussed his company’s digital transition at UBC on Tuesday evening.

Mindshare Canada builds digital department

Jodi Kasten is joining the agency as the managing director of digital.

Group M predicts 6.4% global ad growth in 2012

The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.

Video, blogs and lazy online marketing at NXNEi

Didn’t spend your Saturday at the last day of NXNEi? Don’t worry, MiC has video interviews to get you up to speed.