Articles Tagged ‘Google’

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Oath dives into header bidding-style app auctions

One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.

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Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.

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Google’s machine learning ad tool goes live

Auto Ads scan pages to make decisions on formats, placements and ad volume.

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Reaction to Google’s ad block research debacle

Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.

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Canadian publishers are ready for new Chrome blockers

Google says sites seem prepared to make experiences better for readers, not just to get a passing grade.

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Google unveils AMP Stories with publisher partners

Publishers are testing the (so far) ad-free format that competes with Snapchat and Instagram’s products.

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CRTC seeks input from digital giants

The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.

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Google’s ad revenues are up, but so are its costs

Traffic acquisition is taking a bigger bite out revenues as the online giant pays out more to its Network partners.

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Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

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The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

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Sabrina Geremia: Working with the impatience of consumers

Google Canada’s country manager says digital consumers want things now — whether it’s info on real estate or the best toothbrush.

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Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

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Google wants publishers to have more info

The Insights Engine Project seeks to provide both audience and competitive data.

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What’s motivating Google News’ new paywall policy

Google is dropping its “first click free” policy to give subscription-based publishers more freedom.

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.