Articles Tagged ‘Horizon Media’
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Upfronts 2023: Warner Bros. Discovery charts new waters
A mix of new series, familiar faces and established favourites outline the company’s new content ethos: “dream bold here.”
Horizon expands WHY Group’s research services
Customized workshops, boot camps, brand playbooks and AI modeling are available to clients and non-clients.
Upfronts 2023: Disney focuses on established franchises
Marvel, Star Wars, The Bachelor and the Kardashians made up the bulk of original content in a presentation dominated by sports and news.
Horizon Media expands OOH planning platform AMP to Canada
The agency has appointed Caroline Bergeron to lead the first in a series of planned advanced data tools and platforms.
How media agencies are settling in to hybrid work
With a couple of years of experience now under their belts, leaders have found models resulting in happier employees, diversified viewpoints and effective collaboration.
B2B marketers are taking more cues from the consumer world
Cross-segment learnings have accelerated, especially in areas like custom content.
Horizon unveils AI-powered retail media platform
Neon aims to help advertisers make more informed decisions about which retailers will drive the best ROI.
What are Canadians actually watching on connected TV?
Horizon Media and Blue Ant researched the genre and ad preferences of viewers that have already adopted the buzzy platform.
Horizon expands assignment with A Place For Mom
The agency has added the assisted living service’s digital media buying to its print and TV assignment.
Tech layoffs are beginning to concern media agencies
With so much talent headed out the door, advertiser support and long-term innovation will likely be affected.
Jennifer Bidwell joins Horizon Media as VP of business solutions
The executive has over 17 years experience in sales leadership.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Subcultures are the new demographics for Gen Z
For the young generation, a Horizon Media study says popular culture has been replaced by a passion for subcultures and niche communities.
How will streaming ads change TV advertisting?
With major players like Disney+ and Netflix preparing to welcome brands to their platforms, get ready for a ripple effect throughout the industry.
