Articles Tagged ‘Horizon Media’
How agencies are retaining (and attracting) new talent
Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.
Facebook outage offers a lesson in diversification
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
NBCU’s RFP shows the need to stay focused on new measurement
The company’s shot at bodies in the U.S. shows why the development of methods like VAM is so important here.
HBC hires new paid media lead
Doron Dinovitzer is going client side after a year at Horizon.
Tim Hortons taps MightyHive
The agency takes on digital media buying in Canada for the RBI brand.
Caroline Bergeron joins Horizon Media to oversee digital and data solutions
The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
Horizon develops multichannel campaign to fight Asian hate
The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.
Roku acquires Nielsen’s AVA business
The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.
Canadians’ trust in news could herald a boost in spend
Spending in newspapers is expected to be stable, but digital spending around news content could increase.
