Articles Tagged ‘Indigo’
Indigo taps into the popularity of #BookTok
Book lovers on TikTok are having an impact on the industry, so the retailer is embracing it with exclusive content.
Indigo made a podcast to reach a younger, wellness-minded audience
Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.
Inside Indigo’s COVID Christmas media strategy
With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.
Mindshare Canada wins Indigo
The agency takes over from UM, following a competitive review.
Exchange Lab adds a VP
Edward Lee has joined the company to oversee its North American operations and business intelligence.
Spotted! HarperCollins gets into AR
The publishing company launches its first augmented reality-focused campaign at Indigo stores.
