Articles Tagged ‘LinkedIn’

LinkedIn dives into programmatic buying

The business-focused social-networking platform has introduced a tool to enable automated buying for display ads.

Social media chatter drives purchasing: report

Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

How users differ across social networks: MTM

Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.

MiC’s Global Tour: social media/interactive

Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.

Leger Marketing dishes out a social reality check

Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.

Urban young adults spending the most time online: study

Newad releases a survey looking at the online and mobile consumption habits of the young and affluent.