Articles Tagged ‘Media Experts’
Best Buy takes customers to school
The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.
Spotted! Sony adds a little water
The tech manufacturer is launching its new Xperia Z phone with a pop-up shower stall at the Toronto Eaton Centre Sony store to show off its waterproof capability.
Future Shop launches social grants
The retailer’s back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.
Aldo gets back to basics
The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.
Starcom MediaVest Group hires new VP of digital media
Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.
Media Experts names digital VP
Karel Wegert has been appointed to the position, leading the digital practices at the agency.
Media Experts wins Michael Hill
The agency has signed the deal with the jeweller, who most recently worked with M2 Universal’s Calgary office.
RTB offers new data opportunities: panel
At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.
Media Experts releases Canadian RTB data
The first RTB report from the agency and its trading desk, Xpeto says inventory is up and CPMs in the first quarter of 2013 are down versus the end of 2012.
Robert Jenkyn talks tectonic digital changes
The former Media Experts SVP on his first months at Microsoft Advertising, fragmentation, customization and why creative will be the differentiator.
Workopolis channels the news
The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
Mini highlights its ‘design with bite’
The car co is introducing the Paceman to the market with an all-video campaign.
Lauren Richards launches Pollin8
She tells MiC about the official launch of her consultancy and its plans for growth.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
