Articles Tagged ‘Media Experts’
The top media take-aways from Cannes
ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
BMW launches the new M5
The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.
Next Media Stars: Walton and Whiffen’s Young Lions nod
The pair from Media Experts won the Globe and Mail Young Lions honour for their YMCA community-building plan that focuses on face-to-face interaction.
Restructuring daytime TV in a post-Oprah world
Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012’s daytime schedule.
Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
New York Fries travels with consumers
The QSR dotted Toronto with outdoor ads and launched a nationwide radio campaign to entice mall-goers to try out its new poutine.
Media weigh-in: Cartoon Network in Canada
MiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.
Canadian agencies bring home OBIE Awards
Leo Burnett, Zulu Alpha Kilo and Agency59 all won at last night’s OOH awards show.
From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
Reitmans helps deal with fashion nightmares
The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
Facebook launches redesigned pages for brands
Karel Wegert, director, digital solutions at Media Experts, weighs in on the changes and the challenges brands may face using the new Timeline.
BMW launches the next three
The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.
WestJet targets business travellers
The airline launches a national campaign that details what makes it stand out from others in the market.
