Articles Tagged ‘Media Experts’
Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
New York Fries travels with consumers
The QSR dotted Toronto with outdoor ads and launched a nationwide radio campaign to entice mall-goers to try out its new poutine.
Media weigh-in: Cartoon Network in Canada
MiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.
Canadian agencies bring home OBIE Awards
Leo Burnett, Zulu Alpha Kilo and Agency59 all won at last night’s OOH awards show.
From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
Reitmans helps deal with fashion nightmares
The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
Facebook launches redesigned pages for brands
Karel Wegert, director, digital solutions at Media Experts, weighs in on the changes and the challenges brands may face using the new Timeline.
BMW launches the next three
The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.
WestJet targets business travellers
The airline launches a national campaign that details what makes it stand out from others in the market.
COMB grows board
The OOH organization has added four industry members to its board of directors.
Bell gets chattier
The company has expanded its “Let’s Talk” campaign with an increased online presence.
MiC’s Most Clicked 2011: Lauren Richards leaves Media Experts
Her departure as CEO of the agency is Media in Canada‘s most-read story for the year.
Best Buy unwraps its digital ‘presents’
The company has launched a holiday app aimed at making people aware of its gift selection.
Media Experts names SVP of digital solutions
Robert Jenkyn gets the new title, which emphasizes the agency’s growing focus on digital.
