Articles Tagged ‘Mediabrands Content Studio’

Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers

The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.

How media leaders are bracing for a recession

Agency executives explain their perspectives on a coming economic downturn and how it will impact business.

Media leaders offer their resolutions and predictions for 2023

Execs explain what they will be focusing on internally, as well as the industry trends they are planning to respond to.

How agencies are guarding against oncoming economic challenges

Most companies are planning for uncertainty and making the best of their current assets.

How are media agencies coping with inflation?

Challenging times mean finding ways to support both clients and staff.

Mediabrands Content Studio officially launches in Canada

Cynthia Steele is heading up the global content studio locally as president.

Reddit partners with Mediabrands to expand ad opportunities

IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.

Mediabrands inks branded content partnership with Vice

The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.