Articles Tagged ‘MediaCom’
KFC turns up the heat
The Yum! Brands restaurant is reintroducing the Zinger Double Down sandwich with a campaign that channels summer action blockbusters.
Jodi Brown named director of content marketing at MediaCom
Brown will head up the agency’s Marketing Beyond Advertising division and look to expand its branded content and experiential offerings.
Robin Hassan moves to MediaCom
The former Starcom MediaVest Group VP has joined the GroupM agency as its SVP of digital strategy.
MediaCom wins Formula E account
The media agency will be responsible for the inaugural season of the electric Formula car racing series.
Guinness marks a new launch
The Diageo brand is bringing Guinness Black Lager to Canada.
KFC crosses off consumers’ bucket lists
The Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
Temptations works it
The Mars Canada cat treat brand has released a full-length music workout video ahead of a broader TV, online and in-store campaign.
Canadian Cancer Society tells its story
To celebrate its 75th anniversary, the organization has launched a microsite and campaign that focus on the impact it has had.
Canadian Tire kicks off shift to digital
The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.
MediaCom launches new unit
Called MediaCom Banner, the new unit will focus on technology marketing at the agency.
Anthony Hello headed to Bensimon Byrne
The MediaCom director of content and head of Beyond Advertising will leave the media agency later this month.
Jenn-Air cooks up a campaign with Mark McEwan
The luxury appliance brand has partnered with the Top Chef Canada judge who is featured in an augmented reality video as part of its new promotion.
TC Media and Ad Lounge partner for something unexpected
Check out pieces from TC Media’s Caroline Andrews and SMG’s Bruce Neve, which are part of a group of art to be be auctioned off to raise money for the charity Sketch later this month.
Spotted! H&M shows off its spring wares
The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.
Crown Royal marks a maple launch
The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.
