Articles Tagged ‘MediaCom’
Smirnoff shifts to summer to increase sales
The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.
Xbox Live gets inside Taco Bell
For the first time, the online gaming service is advertising a summer-long contest in partnership with the QSR on its website.
Fall TV: Net-working
How TV’s big network brands, including Rogers, Shaw and Bell, are connecting with today’s consumers.
Pizza Hut tantalizes with a new offering
The Yum Restaurants pizza chain promotes its new Signature Singles dish with a TV buy from MediaCom.
Record-long banners and ads against imitation videos: MiC’s Global Tour
MiC asks Alice DiGiovanni at MediaCom to give her thoughts on the interactive placement of ads on sites in Russia, Sao Paulo and the US.
Tetley Infusions fires off a webcast
Firefighters go head-to-head in an online audition that will have consumers choose who will be a part of the brand’s Rescue Squad.
Call for entries: Media Agency of the Year
The competition for top media agency in the country has begun, with the first round of submissions due May 18.
MediaCom named Festival of Media Network of the Year
The agency took home the title at the Festival of Media Global Awards 2012 last night.
GroupM names chief growth officer
Mike Tunnicliffe has been named to the new role, which will see him lead a “central growth team” at the company.
Canadian agencies bring home Internationalist Awards
All the Canadian projects nominated at the awards brought home a prize at last night’s event.
GroupM launches innovation unit
GroupM Next will be led by Chris Copeland and focus on diving deeper into areas like research and technology for clients.
Canadian Film Festival goes big and comes home
The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.
Media weigh-in: Weather-triggered activations
Winter? What winter? MiC asked Mike Power at MediaCom and Lynn Mayer at Vizeum to weigh in on the effect of recent wacky weather patterns on OOH planning.
KFC consumers get more than a bucket
The QSR is offering more variety, and a more varied media buy, with a new Family Dinner Box.
Skittles touches the untouchable
The evolution of last year’s award-winning campaign includes a new cast of mythical characters.
