Articles Tagged ‘MindShare’
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Spotted! American Express surprises travellers at Pearson
Passengers at the airport can pick up their “World of Yes” kits right off the baggage carousel, as the company tries to win over frequent flyers.
Ford partners with Beyond the Rack
The carmaker is targeting young women with its first-ever sponsored sales event campaign.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
enRoute taps people power for restaurant awards
The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.
Mindshare hires chief data officer
Bob Ivins is joining the GroupM agency in the new role, and will be responsible for North America.
MTV partners with Ford Fiesta for new online series
The program, which relaunches the 2014 Ford Fiesta to its target, has Canadian musical artists travelling in the car and posting the journeys online.
Moms’ moods inspire Walmart
From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
Avery Canada rings the back-to-school alarm
The office supply manufacturer has launched a digital campaign and a contest that invites students to submit zany back-to-school videos.
Mindshare adds a new CEO
Colin Kinsella comes to the company from Digitas, where he also served as North American CEO.
AMEX Canada brews up a partnership with Tim Hortons
The deal is part of a long-term strategy to broaden the credit card co’s utility to include more everyday purchases.
Canada in Cannes: How to win in 2014
The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.
Fall TV: Primetime battlegrounds 2013
With the battle lines drawn, a panel of media industry experts predicts the winners and losers for the upcoming season.
Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good
Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.
