Articles Tagged ‘MTM’
Most OTT users still subscribe to TV: study
Media Technology Monitor dives into OTT audiences, brands and platforms.
Visible minorities watch less TV, but Snap more: study
The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
Spotify gaining in the battle for listeners: study
According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.
Streaming TV on smartphones saturating: study
A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.
Skinny basic’s appeal is still slim: report
The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.
Streaming music services growing in popularity: study
Plus, despite the global reach of online radio, listeners still prefer local content.
Cable fading and wearables rising: study
The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.
Nearly one third of Canadians watch sports every day: study
A new study by the MTM also found that Canadians also have a significant appetite for amateur sports.
Online video penetration flat: study
The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.
Tablet penetration stabilizes: study
The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.
As alternative services gain popularity, radio remains dominant: study
The market penetration of both online radio and traditional receives have held steady over the past few years – but the heaviest consumers aren’t exclusive to one platform.
VR is still a niche in Canada: study
A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.
Weather and maps are more popular on smartphones than social: study
The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.
Growth in OTT may have led to a peak in high-definition receivers: study
Meanwhile, high-definition TV sets are so popular, even one quarter of “tuned-out” Canadians own them. But the same cannot be said for Ultra HD.
