Articles Tagged ‘Nielsen’
Vividata launches with inaugural study on newspapers, magazines
An industry-led collaborative study shows that Canadians across ages love to read and are embracing the experience across print and digital platforms.
Facebook further aligns with TV
The social media co is now allowing video ads to be bought using total rating points.
Nielsen adds new mobile metric
The company has expanded its Nielsen Digital Ad Ratings to include mobile in Canada.
Industry must prepare for multi-screen future: study
New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.
BrightRoll rolls out new features
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
How interface quality drives VOD usage: report
Addressing BBM Staying Tuned, Brian Fuhrer of Nielsen explained that while young viewers are watching less live television, time spent with the TV is driven by menu-based systems.
BrightRoll announces strategic partnership with Nielsen
The video advertising platform’s deal with the measurement company opens the door for new innovations in programmatic buying.
Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
The struggles of digital video measurement: BrightRoll Summit
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
Videology launches new platform with Nielsen
The company’s Canadian VP of sales talks about the new product, which allows advertisers to use Nielsen Online Campaign Ratings to buy guaranteed and RTB inventory.
Nielsen Online Campaign Ratings now available in Canada
The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.
Nielsen Online Campaign Ratings to launch in Canada
The ratings system, which is live in the US and UK, will come to Canada in the coming weeks.
Nielsen and Twitter partner
New social TV measurement service will go live around the start of the fall 2013 season.
Mobile ad spend to make biggest jump: report
A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.
