Articles Tagged ‘OMD’
McDonald’s Canada creates movie magic
The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.
Nissan rolls out a pop-up dealership
The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.
Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
Vancouver Police Foundation sells its shades
The organization is raising money by letting civilians purchase the police force’s legendary eyewear.
Rogers updates its message
The communications company has launched a new campaign around the tagline “Live Like Never Before.”
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
McDonald’s gives consumers credit
The QSR has launched a new brand spot to illustrate a shift in the way it communicates.
Details and reaction to the Publicis Omnicom merger
Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.
Lay’s unveils its ‘Flavour’ finalists
The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.
Ontario catches the McLobster
McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.
McDonald’s targets night owls and early birds
The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.
McDonald’s Canada gets romantic
The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.
BC Egg Marketing Board hatches a new campaign
The board is using a microsite and mini-documentaries to educate BC consumers about where their eggs come from.
Fall TV: Being upfront
Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.
Spotted! Pepsi opens pop-up lounge
The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.
