Articles Tagged ‘ooh’

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Endy uses Union Station to bridge the urban and suburban

With previous campaigns hitting the millennial demo hard, the brand has decided to capitalize on its growing 35-and-up market.

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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Millennials boast strong OOH ad recall: study

While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.

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Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

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Media City eyes expansion with new sales director

The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.

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Campsite joins forces with Pattison OneStop

The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.

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Spotted! Car2Go uses scarce OOH inventory to its advantage

When the brand was having difficulty securing OOH space in Vancouver, it took the opportunity for a more experiential approach.

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Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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Captivate expands its network, says hello to Ottawa

The location-based advertising network will also bring its lobby monitors to the Canadian market.

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

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Spotted! Audi jumps into the ski cross spotlight

The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.

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Pattison Outdoor wins Burlington transit

The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.

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Spotted! Motorola’s mall funhouse

To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.

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Dynamic taps suburbs for newest billboards

The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.