Articles Tagged ‘ooh’

Shapiro

Captivate looks to embrace digital, real estate with new hires

The OOH agency is also looking at simplifying its Canadian sales by creating a new leadership position overseeing sales and real estate.

6318_STUNT_VilleMtl_15

Spotted! City of Montreal gets down and dirty with OOH campaign

The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.

Wearables

Spotted! Best Buy brings the fashion element to wearable tech

The event, now in its second year, brought some couture to this year’s market, in an effort to marry the innovative with the creative.

King St

Fintech startup mixes it up with first campaign

LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.

OOH

COMB, OMAC announce new certification program

Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.

money, Canada

OOH trends upwards to start 2016

Outdoor advertising was up 6% in the first quarter of this year, according to OMAC.

OMAC tool

OMAC updates industry inventory mapping tool

Users can now access and geo-locate 90% of the OOH inventory across Canada.

Clear Channel 2

Clear Channel wins Edmonton contract

The OOH company will be opening up an Edmonton office to facilitate its newly won bus shelter contract.

AOB Tower LED

Clear Channel upgrades Dundas Square screen

The OOH company has updated one of its digital screens on the Bay Media Tower where daily footfalls reach 137,000.

shutterstock_281230328

OOH ads pique shopper curiosity: study

The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.

Billboard

Digital technology drives OOH growth

OMAC chairman Michael Reha weighs in on the future of out-of-home advertising and how it has changed over the past 15 months.

iRiS app

Ad-Dispatch curates augmented reality

A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.

Fiestas

Mucho Burrito launches first Canadian ad effort

The Doug & Serge-developed campaign includes billboards with controversial taglines to compete with big QSR spenders.