Articles Tagged ‘ooh’

Hendrick's CORGAN

Spotted! Hendrick’s Gin pipes up at the Eaton Centre

A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

Belize

Spotted! Yonge-Dundas Square dances to the beat of a new drum

The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.

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Gentlemen’s Expo shifts to focus on experience and emotion

The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.

Vice

Vice goes to campus with Rouge Media partnership

Daily news and culture content on digital screens at more than 100 college and university campuses in Canada will help the media co reach the younger half of the millennial generation.

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Spotted! Sick Kids lights up the night

The hospital’s fundraising foundation was hoping to appeal to a broader demographic of donors through a new OOH activation in Toronto.

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Spotted! CREA offers tea and sympathy

The experiential activation is part of a greater campaign by the association to emphasize stress relief in the home buying process.

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Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.

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Spotted! Wild Turkey takes tasters behind the scenes

The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.

Kia Cube

Spotted! Kia Canada aims to shift brand perception

The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.

La Releve

What’s that smell? It’s marketing

Quebecor has teamed with new marketing firm Elixir Marketing Olfactif to add the scent of cake to a new transit ad campaign promoting cooking show La relève.

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Spotted! Manulife puts new campaign in the ring

The insurance provider took over Yonge-Dundas Square to promote its newest product, which rewards healthy living.

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Spotted! The White House comes to Toronto (sort of)

CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.

Catelli Montreal

Spotted! Catelli’s green giveaway

From fusilli tacos to macaroni-stuffed grilled cheese, the pasta brand is hitting the streets to deliver creative takes on dinner (and some free food).

Pizza Famous

Spotted! Pizza Pizza goes to school

With its latest OOH campaign, the chain looks to capitalize on the big part that pizza plays in student culture.