Articles Tagged ‘radio’
Canadians trust friends’ suggestions more than ads
New reports from MTM show that the majority of respondents discover what to watch and what to listen to based on recommendations from friends and family.
More radio insights show tune-in is returning
According to MTM’s recent research, 80% of anglophones listened to AM/FM radio on any platform this year, with 25% turning to online platforms to find such content.
As the weather cools, the heating category warms up: AdEase Radio
QSRs and auto repair services are also the groups that spent the most ahead of the winter season.
Governments stay on top: AdEase Radio
Quick service restaurants were the most active radio advertisers in almost every city.
Governments dominate the airwaves: AdEase Radio
Local government advertising led in Calgary, Edmonton, Montreal and Quebec, while financial institutions did so in Vancouver and Ottawa.
Bell Media dives further into addressable with new audio offering
Addressable Audio is now available for iHeartRadio, building on the company’s September release of Addressable TV.
Canadians now listen to digital audio more than the radio
Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.
Radio spend is on the rebound, but is it enough?
Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.
Where do radio stations stand?
David Bray decodes the latest PPM radio ratings from Numeris.
How the digital audio wave compares to digital TV
A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.
BMO decreases its buy count, remains top buyer: Media Monitors
Financial institutions and the auto industry remain relatively unmoved, despite fewer ad buys in both Toronto and Montreal markets.
OLG hits the jackpot in Toronto: Media Monitors
Plus, the Mitsubishi Dealers Association finally dethroned CTV as the top radio buyer in Montreal.
Ford, CTV take top Toronto and Montreal spots: Media Monitors
Car and truck dealers also topped the charts for both markets in terms of category.
How Canadians consume radio
Online listeners are more likely to be plugged into other forms of digital audio.
Shoppers, CTV take the top: Media Monitors
Car and truck dealer associations were also the most significant category buyers in the Toronto and Montreal markets.
