Articles Tagged ‘Roku’
Almost half of consumers are ‘FlexiVODS’ who alter streaming habits: Roku
While the majority of streaming consumers plan to watch AVOD this year, more than half will change their plans based on inflation and content choices.
GroupM convenes a team to reenvision ad formats for the streaming era
The Ad Innovation Accelerator includes network rivals BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube working together to update the 30-second commercial.
Spotify pushes into connected TV with Roku
The music streamer describes the offering as the “first step” towards an larger, upcoming CTV Partner Network.
Ad-supported TV streaming rising rapidly: Roku research
The platform’s annual survey found that 75% of Canadian adult internet users who are TV streamers used at least one service in the last month.
NewFronts 2023: Roku opens up new ad ops and AI targeting
The company also announced a big expansion to its slate of original series.
Roku gets half of connected TV ads in North America
Pixalate analysis found, however, that Amazon and Samsung are growing their shares at a rapid pace.
Programmatic spending on connected TV grows 41%, but ad fraud rate dips
Pixalate data also shows that Roku has a dominant share of spending on the growing platform.
Half of Canadians plan to change their mix of TV services
Roku data finds that both streaming and cable TV services are susceptible to economy-driven consumer changes.
ICYMI: Meta’s data ruling could change its targeted ad approach
Plus, Teads names a new North American president and Roku hits a big viewership milestone.
Roku Canada extends OneView partnership with Matterkind
IPG’s addressable specialists will get access to first party data on the ad platform through 2023.
Streaming TV passes a ‘tipping point’
A new report from Roku and NRG also find parents are particularly interested in ad-supported options.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
Half of Canadians regularly stream with AVOD
New research suggests 10% of total streaming time now goes to ad-supported platforms.
Roku acquires Nielsen’s AVA business
The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.
