Articles Tagged ‘Spotify’
Spotify looks to diversify ad revenue with SMBs
The company has opened an academy and certification program for effective digital audio advertising.
Spotted! Indeed creates a ‘job jukebox’ on Spotify
The execution analyzes listener data and patterns on the streaming platform to suggest different career paths to other users.
Spotify gets a user surge in Q2
Revenue grew from both premium and ad-supported users, though the economic environment led to softer ad pricing.
Spotify lays off 200 staff in its podcasting division
The company’s head of podcasting said the cuts are a result of a new approach it is taking to courting creators.
Ads and subscriber growth drives Spotify’s revenue up
The company still ended Q1 in a loss, due to costs associated with both compensation and layoffs.
Spotify makes it easier to turn radio broadcasts into podcasts
The broadcast-to-podcast tool is fully automated, but also allows for customized ad breaks and dynamic insertion.
Spotify launches classes on audio advertising
The audio platform is seeking to attract more advertisers to its platform by showing them how its offering can address their marketing challenges.
Spotify’s content and ad head leaves amid round of layoffs
The company’s CEO said he believed the audio platform was insulated from ad downturns and was “too ambitious” in growing the company.
How placement impacts conversion rates on podcast ads
Spotify data also finds conversions can go down if a brand advertises on too many publishers.
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
Destination Canada and Spotify seek to attract European tourists
A digital campaign uses the streaming platform’s recommendation data to connect users to content about a different city or natural landmark.
Spotify tries to draw advertisers with the promise of a captive audience
The platform’s B2B campaign hopes to attract brands and agencies looking for one-to-one connections.
Spotify and IAS partner on audio brand safety
UM Worldwide is helping test a solution to give advertisers more confidence in a growing area of ad spending.
Spotify brings interactive podcast ad format to Canada
Canadian Tire, Tim Hortons and Mazda are among the early brands using CTA cards, which resurface ads the next time users open the app.
