Articles Tagged ‘Starcom MediaVest Group’


Playback Summit: The secret to successful branded entertainment

Capital C’s Tony Chapman, SMG’s Bruce Neve and Bell Media Digital’s Jon Taylor on navigating the branded landscape and putting the consumer front and centre.


Canadian agencies bring home Internationalist Awards

All the Canadian projects nominated at the awards brought home a prize at last night’s event.


WWF wants you on the team

The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.


Starcom MediaVest Group launches RTB marketplace

The media co has partnered with Olive Media and TC Media for the new platform.

NABS Speed Mentoring 2

NABS invites you to have a quickie with an exec

The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.


Thinsations cuts snacks down to size

The Kraft Canada brand takes on oversized food in its new campaign.


Campaigning for Valentine’s Day

MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.


Starcom promotes two

Robin Hassan and Ray Reid take on new digital roles at the company.


The realities of digital planning

Robin Hassan of Starcom talks to attendees of the DX3 conference about how to look beyond the campaign.


Samsung Canada on what’s next

The electronics co is bringing its “Next Best Thing” campaign north with a new ad for the Super Bowl.


James Ready takes media prize at CASSIES

The beer co also took home the inaugural Globe Creative Effectiveness Prize, and the Grand Prix went to Newfoundland and Labrador Tourism.


2012 forecast: Bruce Neve, CEO Starcom MediaVest Group

Challenges, predictions and plans for the year to come from the SMG topper.


University of Toronto sets the bar

With the help of agency JWT, the university launches a five-year campaign with a goal to raise $2 billion.