Articles Tagged ‘Touche! PHD’
Sun Life plans ahead
The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.
Maison Birks makes a grand gesture
The jeweller has launched a contest with The Mix of Bell Media that allows Canadians to submit their proposals online for a chance to pop the question on the radio.
Spotted! Quebec City Magic Festival defies gravity
The festival is giving people the power of levitation with an illusion activation that includes a bus shelter takeover.
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
Touche! PHD names Terry Horton managing director for Toronto
The former Cossette VP and media director will lead day-to-day operations at the media agency’s new office and report to Touche! president, Karine Courtemanche.
Canada wins five more Cannes Lions
Touche! PHD, Grey Group Canada and Lg2 take home Bronze and Silver awards in the Media, Mobile and Outdoor categories Tuesday evening in Cannes.
Canada shortlisted for three Media Lions
Touche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.
Quebec dairy federation lights up a butter campaign
The federation is using backlit OOH ads in Montreal and Quebec and a website to promote the spread for the summer.
Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Renaissance gives a helping hand
The Montreal-based non-profit has launched an OOH campaign to draw awareness to its donation centres and services.
Sport Chek’s digital switch
The retailer’s CMO talks to MiC about how its latest campaign is the start of a new era of advertising at the company.
ComFree sells itself, commission free
The real estate brokerage launches a campaign with an increased focus on OOH to set the record straight on exactly what it does for consumers.
OMD rebrands Montreal office
Cathy Collier tells MiC about the decision behind launching Touche!OMD and hiring Nicolas Marin as GM.
The year’s best: MiC and strategy’s top picks
The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.
Realtors put DIY-ers to the test
The Greater Montreal Real Estate Board has created a microsite that questions unlicensed property buyers and sellers.
