Articles Tagged ‘UM’
Zoom Media and Marketing adds new SVP
Catherine Warburton joins the OOH company from UM in the new role.
Alexander Keith’s launches a cider
The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.
Budweiser gives hockey fans a big payoff
The beer co has launched a contest and campaign which will give one person hockey tickets for life.
The Verdict: Coca-Cola Zero attempts the impossible
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.
Mediabrands delves into social media
Canadians use an average of 2.9 devices to access the internet, according to the latest Wave study from UM and M2 Universal.
Nestea challenges students to become an intern
The beverage brand is testing Canadian students’ marketing skills for the chance to work with Coca-Cola.
Rolling Rock makes life easier
The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.
Richard Beaven steps down as worldwide CEO of Initiative
Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.
MiC’s Global Tour: digital OOH
Rebecca Shropshire from UM Canada critiques the international ads, including a Minority Report-style gender-specific execution in the UK.
Budweiser creates a ‘Super’ experience
The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.
Blog: Rebecca Shropshire at CES
The UM VP takes MiC to the show floor and talks about the rise of agency participation at the hot ticket event.
UM wins ExxonMobil
The media co has been awarded the global business for the oil and gas company.
UM names new North American president
Yin Woon Rani joins the company from Grey Worldwide.
Ad exchanges: the industry weighs in
Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.
Jack Daniel’s gets sweet
The whiskey brand goes digital and buys big for the launch of Jack Daniel’s Tennessee Honey.
