Articles Tagged ‘UM’
Kinesso partners with Amazon Ads to optimize first-party data
The agency is optimizing campaigns with first-party data in a privacy-safe cloud-based clean room.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.
Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand
The takeover is part of a broader strategy to reach Gen Z and Millennials.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
Checking in with UM Canada CEO Ben Seaton
Six months in, Seaton is focusing on agency growth, human intelligence and talent.
Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
UM wins Heart & Stroke account
The agency’s mandate includes brand awareness and support of the Heart & Stroke Lottery in Ontario.
2023 Media AOY Silver: Innovation fuels UM
How the agency uses planning tools and data to identify trends and sentiments.
