Articles Tagged ‘Unilever’
Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
Robin Hassan heading to Unilever
Currently SVP, digital strategy at Mediacom Canada, Hassan is going client side starting Monday.
Mindshare Canada promotes Sandra Bonnick
Bonnick has been promoted to managing director, client leadership for the Unilever team after starting out as director of the personal care division for the account four years ago.
Dove targets Twitter bashing
The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.
Spotted! Magnum serves up pleasure
The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.
Fall TV: Being upfront
Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.
Hellmann’s keeps it real
The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.
Unilever introduces Fruttare
The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.
Weber Shandwick introduces Mediaco
The PR firm’s Andrew Lane talks about the service, which aims to help brands build “always on” digitial media strategies.
Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.
Axe launches out of this world promotion
The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
Loulou works up an app-etite for online shopping
The magazine has launched an iPad version with launch sponsor, Simple, that allows readers to click through to retailers from 600-plus featured products.
Dove Canada spotlights role models
The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.
