Articles Tagged ‘Warc’
Growth in Canada’s digital video spend slowing: report
Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.
Radio’s share of ad spend increasing slightly: report
Plus, Warc suggests digital audio ads could be more effective than video pre-roll.
Only 40% of programmatic spend goes to publishers: study
New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
Agencies and brands expect digital spending to rise: survey
But Warc’s 2018 toolkit report suggests trust remains a tripping point between media agencies and their clients.
Growth in global ad spend to slow in 2017: report
Despite growth decreasing overall worldwide, Canada’s market will increase marginally.
Canadian ad spend growth to jump slightly in 2017: report
According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.
Mobile to drive ad spend growth in 2016, 2017
According to Warc’s latest global report, the medium is expected to be the primary driver for a 4.4% increase in global ad spend in 2016.
Global ad spend to double in 2016: Warc
In Canada, however, growth is expected to remain the same, according to the marketing intelligence firm.
AOL rolls out new video ad formats
The online publisher has added five new video ad formats for brands to engage more deeply with customers.
Mobile global hotspot for ad dollars: report
Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.
Global ad spend gets slight downgrade
Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.
Global marketing outlook rises in May: study
The boost is the fifth in as many months, according to the latest report from Warc.
Canadian ad spend to rise in 2013
The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.
Marketing budgets back on the rise
Employment in marketing is also rising in the Americas, according to Warc’s Global Marketing Index.
