Articles Tagged ‘ZenithiOptimedia’
Up all night to get ratings?
Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.
Helixia launches first TV spots
The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.
Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.
Sunni Boot presents at CRTC Bell/Astral hearings
The ZenithOptimedia CEO said the deal should go through, and Quebecor’s CEO argued against the takeover on day two of the CRTC hearings.
Julie Myers takes the top spot at COMB
The ZenithOptimedia president was named board chair at the organization’s recent meeting.
Hyundai gets positive
The auto co has launched five new TV spots to shift Canadian perception of the brand.
LCBO brings back the elephant
The anti-drinking and driving campaign expands its digital components with an online pledge for the holiday season.
Blog: Veronica Holmes at the ABC Conference
The ZenithOptimedia president of digital brings the San Francisco conference to MiC.
Marriott tags MEC as global media agency
The international hotel chain says the media co was one of two finalists for the business.
Spotted! Garnier gets clean and green in TO
The L’Oreal-owned brand left a green footprint in Toronto this week to promote its line of Pure Clean hair and beauty products.
