Articles Tagged ‘ZenithOptimedia’

Photo by Darren Goldstein/DSG Photo.

Restructuring daytime TV in a post-Oprah world

Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012′s daytime schedule.


ZenithOptimedia launches global rebrand

The media co is changing its focus to real-time with the introduction of “Live ROI.”


Zenith adjusts Canadian ad spend forecast

Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.


Coco Rocha to host Canada’s Best Beauty Talent

The Canadian model will also star in a L’Oreal Paris Superior Preference Haircolor ad campaign launching this fall.


AToMiC: Rogers and L’Oreal Canada launch beauty series

L’Oreal Canada’s CMO tells MiC the launch of “Canada’s Best Beauty Talent” stemmed from sponsorship talks for Canada’s Got Talent.


COA takes consumers ‘North’

The Caulfeild Apparel Group clothing line, available exclusively at The Bay, has launched with an OOH media buy.


ZenithOptimedia adjusts ad forecast

The media co has dropped its expenditure forecast following economic slowdowns.


Astral Radio to guarantee GRPs

ZenithOptimedia’s Sunni Boot weighs in on the new measures.


Day in the Life: Sunni Boot

MiC talks with the ZenithOptimedia CEO about the evolving media industry in this exclusive video interview.


The Verdict at TIFF: Gifting lounges

Zenith and MEC execs weigh in on the value of participating in celebrity gifting for brands.


SMG tops global billings in 2010: RECMA

The network takes top spot in the measurement co’s most recent report, overtaking last year’s leader, OMD.