Articles Tagged ‘ZenithOptimedia’

lcbo deflate the elephant

LCBO shifts focus to responsible hosting

The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.


Where Canadians spend their media time: Report

ZenithOptimedia has released its 2013 New Media Forecast, noting 88% of Canadians will have internet access by 2016.

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Ad expenditure gets slight boost: ZenithOptimedia report

The media co has boosted its forecast by 0.2% for the year, leading into the largest sustained period of growth for ad spend in 10 years, according to the report.


Sunni Boot to step down at ZenithOptimedia

Frank Friedman, who is currently the EVP and managing director in New York, will step in as Boot’s successor at the end of the year.

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The potential impact of cable package unbundling

ZenithOptimedia’s Sunni Boot and Starcom MediaVest’s Bruce Neve weigh in on what the possible shift to a pick-and-pay subscription model as outlined in yesterday’s Speech from the Throne would mean in the market.


UM Canada hires a VP of strategy

Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.

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Google and Microsoft eye cross-platform tracking solutions

Vision7′s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.


Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.


PC Financial shows its good side

The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.


Multigrain Cheerios takes aim at dieting

The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.

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Ad spend expectations remain stable: report

ZenithOptimedia has released its latest forecast, the first since June 2012 that has not been downgraded from its earlier reports.

RGC Print

Responsible Gaming Council spots the problem

The organization has launched its first mass media campaign to support Problem Gambling Prevention Week, with print ads, radio spots and a microsite.


S.Pellegrino partners with Shaw Media

The brand and media co are creating a network-first branded miniseries set to air during Chopped in October on Food Network Canada.


Yoplait gets joyful with Yopa!

The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.


Industry reaction to PMB/NADbank merger

Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.