Jonathan Paul

Contact Jonathan by sending an email to jpaul@brunico.com

Articles by Jonathan Paul


Inside MediaCom’s MAOY win

Awards

The agency takes the top media prize with work for H&M, HomeSense and Maytag.



Media Directors of the Year

Awards

Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.



Rogers brings music back to school

ExperientialNews

The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.



MOCCA puts the pink on people

News

The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.



Rickard’s pre-Movember mo-down

Digital

The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.



Volkswagen augments OOH reality

DigitalOut Of Home

The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.



Smartset’s ‘in-between’ campaign

News

The Canadian retailer has launched a multimedia effort targeting women in their late 20s.



Arby’s gets political

News

Homestyle fries and curly fries face off in an election-themed campaign targeting 18- to 34-year-olds.



TBWA takes off with WestJet

News

The agency replaces Taxi, with Media Experts staying on as the media AOR.



Ikea Canada owns the entire home

News

The furniture retailer tones down the humour and ups the sentimentality with a campaign by new AOR Leo Burnett.