Media Directors of the Year
Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.
Rogers brings music back to school
The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
MOCCA puts the pink on people
The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.
Rickard’s pre-Movember mo-down
The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.
Volkswagen augments OOH reality
The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.
Smartset’s ‘in-between’ campaign
The Canadian retailer has launched a multimedia effort targeting women in their late 20s.
Arby’s gets political
Homestyle fries and curly fries face off in an election-themed campaign targeting 18- to 34-year-olds.
TBWA takes off with WestJet
The agency replaces Taxi, with Media Experts staying on as the media AOR.
Ikea Canada owns the entire home
The furniture retailer tones down the humour and ups the sentimentality with a campaign by new AOR Leo Burnett.
Axe Canada launches online channel
The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.
McDonald’s ups its cool factor in Alberta
The QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.
Mucho Burrito launches first Canadian ad effort
The Doug & Serge-developed campaign includes billboards with controversial taglines to compete with big QSR spenders.