Jonathan Paul

Contact Jonathan by sending an email to jpaul@brunico.com

Articles by Jonathan Paul
MediaExperts

MAOY Silver: Media Experts stays ahead of the curve

The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.

Mediacom

Inside MediaCom’s MAOY win

The agency takes the top media prize with work for H&M, HomeSense and Maytag.

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Media Directors of the Year

Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.

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Rogers brings music back to school

The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.

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MOCCA puts the pink on people

The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.

Rickards

Rickard’s pre-Movember mo-down

The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.

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Volkswagen augments OOH reality

The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.

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Smartset’s ‘in-between’ campaign

The Canadian retailer has launched a multimedia effort targeting women in their late 20s.

ArbysCanada

Arby’s gets political

Homestyle fries and curly fries face off in an election-themed campaign targeting 18- to 34-year-olds.

Airplane

TBWA takes off with WestJet

The agency replaces Taxi, with Media Experts staying on as the media AOR.