Jonathan Paul

Contact Jonathan by sending an email to

Articles by Jonathan Paul

MAOY Silver: Media Experts stays ahead of the curve


The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.

Inside MediaCom’s MAOY win


The agency takes the top media prize with work for H&M, HomeSense and Maytag.

Media Directors of the Year


Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.

Rogers brings music back to school


The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.

MOCCA puts the pink on people


The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.

Rickard’s pre-Movember mo-down


The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.

Volkswagen augments OOH reality

DigitalOut Of Home

The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.

Smartset’s ‘in-between’ campaign


The Canadian retailer has launched a multimedia effort targeting women in their late 20s.

Arby’s gets political


Homestyle fries and curly fries face off in an election-themed campaign targeting 18- to 34-year-olds.

TBWA takes off with WestJet


The agency replaces Taxi, with Media Experts staying on as the media AOR.