MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
Inside MediaCom’s MAOY win
The agency takes the top media prize with work for H&M, HomeSense and Maytag.
Media Directors of the Year
Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.
Rogers brings music back to school
The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
MOCCA puts the pink on people
The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.
Rickard’s pre-Movember mo-down
The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.
Volkswagen augments OOH reality
The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.
Smartset’s ‘in-between’ campaign
The Canadian retailer has launched a multimedia effort targeting women in their late 20s.
Arby’s gets political
Homestyle fries and curly fries face off in an election-themed campaign targeting 18- to 34-year-olds.
TBWA takes off with WestJet
The agency replaces Taxi, with Media Experts staying on as the media AOR.