Jonathan Paul
Inside MediaCom’s MAOY win
AwardsThe agency takes the top media prize with work for H&M, HomeSense and Maytag.
Media Directors of the Year
AwardsCossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.
Rogers brings music back to school
ExperientialNewsThe telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
MOCCA puts the pink on people
NewsThe Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.
Rickard’s pre-Movember mo-down
DigitalThe Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.
Volkswagen augments OOH reality
DigitalOut Of HomeThe automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.
Smartset’s ‘in-between’ campaign
NewsThe Canadian retailer has launched a multimedia effort targeting women in their late 20s.
Arby’s gets political
NewsHomestyle fries and curly fries face off in an election-themed campaign targeting 18- to 34-year-olds.
TBWA takes off with WestJet
NewsThe agency replaces Taxi, with Media Experts staying on as the media AOR.
Ikea Canada owns the entire home
NewsThe furniture retailer tones down the humour and ups the sentimentality with a campaign by new AOR Leo Burnett.
