Digital

New York Times

New York Times setting up Canadian, Australian outposts

The U.S. publisher is looking at small, English-speaking markets as it seeks to expand its brand overseas.

King St

Fintech startup mixes it up with first campaign

LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.

TIFF bot 2

Need a good movie recco? Just ask TIFFBOT

That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”

onlineVideoShutterstock

Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

facebookShutterstock

Facebook adds to slideshow

The social media co is aiming to extend the reach of the unit by allowing advertisers to turn existing videos into a still-frame show.

CBC hip Kingston

Still so gloriously hip

Gord Downie and his band pull in some mammoth numbers for the live airing of their Kingston concert on the CBC and online.

Autotrader

autoTRADER’s enhanced targeting opp

The TRADER Corp has entered into a partnership with Coherent Path to enhance intel on the consumer’s decision-making journey.

CNN HQ

CNN expands sales space in Canada

The international broadcaster has partnered with Adspace Sales to pursue branded-content and other sales ops in Canada.

Wattpad

Wattpad grows ad-focused model

The Toronto-based platform is expanding its suite of ad products, aimed at driving more brand dollars to its site.

CBC Olympic control room

Rio 2016: Inside the CBC’s branded-content engine room

How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.

p&GOlympicStrong

P&G’s Olympic spot wins with Canadian women: study

Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.

Half Moon Run 2016

Bell Media partners to support global benefit concert

Canadians can see the event live on TV and livestream it on iHeartRadio as Justin Trudeau and Bill Gates share the stage with bands like Half Moon Run (pictured).

futureOfFood

How A&W is reaching millennials

Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.

facebook, twitter, instagram, pinterest

SourceKnowledge launches cloud-based SaaS network

The tech company’s new product is aimed at brands that are bringing programmatic in-house.

pepsiPromotedStickers

Twitter launches Promoted Stickers

Pepsi has signed on as the first partner for the new ad product.