Digital

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Rogers takes its IoT business to the road

The telco has partnered with Irish software provider Cubic Telecom to collaborate on a new connected car solution.

Parliament

A roundup of Election Night 2019 coverage

MiC breaks down the coverage planned from Canada’s four major broadcasters including linear, digital and radio broadcasts.

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ICYMI: New editorial leadership at National Observer, Stingray moves into Brazil

Plus, a digital map from Nextdoor helps narrow down the Halloween hunt

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Digital video on the rise for brands, agencies: study

The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.

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Surex ups its ad game with the Ottawa Senators

The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.

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Verizon Media to rep ads for Apple in Canada

Native to iOS devices, Apple News and Stocks apps have the potential to reach more than 15 million Canadians.

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Linear wins in Canada, but viewership lags behind U.S.

eMarketer’s annual Global Media Intelligence report shows that Canadians are less into TV, both on linear and digital, than nearby markets.

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Ideon Media brings Genius to the Canadian ad market

First-to-market in Canada, the digital media company builds on its transition to ad-focused revenue with the Toronto-based rep house.

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Ice Surfing returns with Budweiser, adds Wendy’s and Movember

The Sportsnet Twitter series predicts three times as many sponsors within the next month.

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How the digital audio wave compares to digital TV

A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.

VS

SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.

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J.P. Wiser’s goes national to ask, ‘drinks soon?’

The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.

Amazon

EMarketer dials back Amazon predictions slightly

The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.

Beaverton

ICYMI: More digital consolidation, Corus requests flexibility from CRTC

Plus, The Beaverton weighs in on the election and Stingray goes mass.

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Van Houtte soars to new heights with Cirque du Soleil

A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.