Digital
Oath dives into programmatic audio
The media company now lets advertisers buy programmatic audio ads through its recently launched Ad Platforms offering.
Juice finds a buyer in Curate Mobile
Founder and CEO Marc Porcelli says the move will make Curate more “full-funnel” in its approach.
Bell Media takes content-led approach with Fantastic Beasts
Partnerships director Laird White explains why it went so broad with its plan.
Marketers’ primary KPIs could change in two years: study
A new report by Xaxis found that Canadian brand marketers want and need to optimize digital display campaigns.
Corus nabs former Mindshare Canada director
Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.
News media layoffs continue as La Presse, iPolitics make cuts
La Presse announced plans to cut up to 40 staffers through voluntary resignation the same day iPolitics cut five from its editorial team.
Women rule Canadian media consumption: report
Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.
Now you can find love on Facebook
Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.
Distributel tunes into IPTV
The telco will work with California-based MobiTV to expand its offering, creating opportunities for custom ad delivery and interactive advertising.
Yellow Pages to liquidate Mediative, sell Juice
CEO David Eckert admits that revenue is still not where he would like it to be, but the company has mainly prioritized cutting spending.
MiC Roundtable: Playing the long game in content
Attendees were candid about the tension – and triumph – they experience when building long-term content programs.
Pattison Outdoor drives into Saskatoon
The new partnership includes over 100 transit vehicles and 38 transit shelters.
Tourism Toronto refreshes stopover campaign
The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.
Postmedia partners with Prohbtd
The cannabis-focused content shop will create custom articles, videos and more, while Postmedia will provide a strong platform.
MiC Roundtable: Influencers, media strategies and new metrics
From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.
