TD sponsors Junos first Twitter stream

The stream sponsorship represents another expansion of TD’s relationship with the Junos.


Zuckerberg announces data restrictions and potential bans

Facebook’s CEO lays out his plan to regain user trust, but app developers will see the leash tighten.


CRTC and global partners go spam hunting

While details remain thin, industry groups praise progress in the search for bad actors.


MRC floats 100% viewability standard

The council feels more properties are optimized for full viewability, which remains a top concern for advertisers and agencies.


TouchBistro goes digital for its first mass campaign

The software provider wants to increase mass awareness among both restaurateurs and restaurant-goers.


MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.


MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.


Spotify opens self-serve ad beta in Canada

The audio streamer has seen more than 1,000 U.S. advertisers use the service in six months.


Quebecor revenues up for 2017

Adjusted media revenues increased 28.6% from last year, but the magazine unit records a goodwill impairment charge.


Endy gets animated with a custom Snapchat filter

The Canadian mattress brands develops an AR lens for Snap’s new user engagement tool.


MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.


How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

H&R Block

H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

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Canada’s mobile-only market is small but growing: study

Desktop-only users still reign over mobile-only users.


IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.