Digital

mobileShutterstock

Most programmatic payments come in late: study

A new study from Oarex Capital Markets delves into the true cost of programmatic.

Le Show de Rousseau

Groupe V taps into custom content to promote Rousseau

The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.

Bryan head shot

Bryan Segal to take top post at ComScore

Brent Bernie will step down from his GM post as of Jan. 1.

rpjJohnBoynton03

Torstar purchases iPolitics

The site will continue to operate independently, while also providing content for the Star’s digital platform and daily papers.

Kevin Curtis

Pressboard hires first VP of revenue

Kevin Curtis joins Pressboard as the company sets its sights on tripling its revenue next year.

Cluep Leadership

Cluep acquired by Impact Group

The acquisition allows the marketing agency to gain access to the tech company’s AI-powered consumer intelligence and tools.

rawpixel-561404-unsplash

Will the in-housing trend pivot?

A new Ipsos trend report shows how the agency and client relationship is in constant flux.

Trader hires

Trader bolsters programmatic, branded content teams

National leadership consultant James Ranson says the hires signal the company’s ‘new direction,’ which includes targeting both lower- and upper-funnel purchasers.

Medical Marijuana/ Cannabis And Accessories

The Globe and Mail launches cannabis news service

The Report on Business Cannabis Professional is a subscription service aimed at giving industry insiders the scoop on the growing cannabis industry.

CBC Kids News homepage

CBC launches kids news vertical

The digital platform will include text, photo and video content, all targeted at Canadians age 9 to 13.

theScore

Subway sponsors theScore’s Fantasy Football Podcast

The podcast will include a video component, allowing for visual brand integration opportunities.

sean-do-782269-unsplash

E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

shutterstock_527715253 (1)

Tourism Toronto digs into data with new Google partnership

While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.

rawpixel-974549-unsplash

The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.