Digital
Rogers takes its IoT business to the road
The telco has partnered with Irish software provider Cubic Telecom to collaborate on a new connected car solution.
A roundup of Election Night 2019 coverage
MiC breaks down the coverage planned from Canada’s four major broadcasters including linear, digital and radio broadcasts.
ICYMI: New editorial leadership at National Observer, Stingray moves into Brazil
Plus, a digital map from Nextdoor helps narrow down the Halloween hunt
Digital video on the rise for brands, agencies: study
The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.
Surex ups its ad game with the Ottawa Senators
The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.
Verizon Media to rep ads for Apple in Canada
Native to iOS devices, Apple News and Stocks apps have the potential to reach more than 15 million Canadians.
Linear wins in Canada, but viewership lags behind U.S.
eMarketer’s annual Global Media Intelligence report shows that Canadians are less into TV, both on linear and digital, than nearby markets.
Ideon Media brings Genius to the Canadian ad market
First-to-market in Canada, the digital media company builds on its transition to ad-focused revenue with the Toronto-based rep house.
Ice Surfing returns with Budweiser, adds Wendy’s and Movember
The Sportsnet Twitter series predicts three times as many sponsors within the next month.
How the digital audio wave compares to digital TV
A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.
SickKids revisits an old media plan in a new way
OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.
J.P. Wiser’s goes national to ask, ‘drinks soon?’
The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.
EMarketer dials back Amazon predictions slightly
The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.
ICYMI: More digital consolidation, Corus requests flexibility from CRTC
Plus, The Beaverton weighs in on the election and Stingray goes mass.
Van Houtte soars to new heights with Cirque du Soleil
A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.
