Digital Articles



Bell Media unwraps streamer, code-named ‘Project Latte’

DigitalTelevision

The TV-focused SVOD will include HBO’s back catalogue of programming.



Rogers, Vice to launch new channel, studio in Canada

DigitalMobileTelevision

The Toronto facility will be operated by Vice and is part of a $100 million joint venture between the partners.



What’s the ROI on the Olympics?

DigitalFeaturesMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



TSN gets in the merch game

Digital

The network is hoping sports fans will want to build their man cave with products from its online shop.



O.B. looks to combat the ‘ick-factor’

DigitalOut Of Home

Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.



TV buying: Rebuilding the jumbo jet mid-flight

blogsDigital

David Jowett, president of Cossette Media on how to prepare for coming changes in TV buying.



Can TV hang on to departing digital dollars?

DigitalMobileTelevision

How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.



Postmedia posts fourth-quarter loss

DigitalPrint

The media co is banking on its four-platform strategy and proposed acquisition of Sun Media assets to bolster the company.



Shomi unveils content deal with Warner Bros. Int’l

DigitalMobileTelevision

The catalogue deal is the latest from the SVOD launching in November against market leader Netflix Canada.



Crucial Interactive expands into kids entertainment

DigitalMobile

The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.