Digital
Media leaders react to Heritage Committee recommendations
Bob Cox, Paul Godfrey and John Honderich on what the government’s role should be, whether or not the CBC makes a dent in their online ad revenue and how likely the report’s proposals are to be adopted.
Twitter goes to the bots for its new campaign
The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.
Digital gains can’t make up for print drops: Vividata
The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.
Nearly one third of Canadians watch sports every day: study
A new study by the MTM also found that Canadians also have a significant appetite for amateur sports.
Cara snaps up new digital partnership
The restaurant company is the inaugural digital partner of Team Snap, an online sports management tool.
Anna Olson joins Kin Canada
The popular food creator will use digital media to reach a younger audience than her linear presence, as Corus aims to give advertisers multi-platform integration options.
National Post stops the presses on Monday print edition
The Monday paper will still appear in digital form, but SVP Gerry Nott says the strategic decision is a “logical next step” in the transition to a more digital news landscape.
Online video penetration flat: study
The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.
Metroland Media unveils web rebrand
The site is now optimized for mobile with a focus on story pages as the “new homepage” of local news sites.
How two Young Lions used digital media to get millennials talking politics
Jessica Burnie and Elizabeth McPhedran harnessed chatbot technology to take a campaign from awareness to action.
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
Notable Life taps new managing director to develop content offering
Pamela Silverstein will manage day-to-day operations and identify branded content opportunities on social channels.
Today’s Parent targets time-starved families with new app
Editor Sasha Emmons says the app will help Today’s Parent reach a wider North American audience, which has become a priority for the magazine brand in the borderless digital world.
The latest numbers on Canadian cord-cutters
Price lead to the biggest gap in satisfaction between pay TV and “alternative” services according to a new study from J.D. Power.
Douglas Knight to retire from St. Joseph Media
The president is stepping down next month.
