Digital

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Sportsnet posts a noteworthy November

Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.

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CBC unveils more Canada 150 programming

For the sesquicentennial, the pubcaster is taking viewers on a cross-country train trip with a new series and looking to our future with another.

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Canada’s digital ad market share outpaces global average: study

The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.

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Promoted Pins open to Canadian brands

Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.

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Now magazine adds ‘Dine and Shop’ package

The free weekly has chosen to diversify its revenue streams by adding e-commerce.

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Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

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Blue Ant Media signs with Oboxmedia

The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.

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Notable invites readers on an UnRetreat with Lululemon

Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.

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Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

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Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

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Layoffs, restructuring at Rogers Media’s English-language titles

The media company has implemented a new organizational structure that leans more heavily on digital.

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Groupe V dives into e-commerce

Pairing with Communications Voir’s Media Boutique platform, the company is diversifying revenue streams by providing advertisers with a new direct-to-consumer offering.

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Rogers to close LOULOU, revive Châtelaine

Despite interest from buyers, LOULOU magazine is closing, as the media co announces other changes to its French-language publications.

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CBC proposes ad-free model in Heritage filing

The pubcaster said it should move to a model akin to the BBC, which would require almost $400 million in additional government funding.

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Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.