Digital

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Kin launches star-studded series on motherhood

Jessi Cruickshank will headline the new Facebook Watch series.

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Inside Brita’s skippable, shoppable ‘walkumentary’ ad

Brita is rolling out a four-hour pre-roll ad to pay tribute to those who ‘can’t skip the walk.’

Goldfish

Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

digital

Revenue and campaign activity up for AcuityAds in Q4

The average campaign size for clients increased by 124% from Q4 2017.

Joe Gottfried

CBC appoints new sales leader for sports

Joe Gottfried has left MLSE after five years of directing sales and global integrations.

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The Globe pairs with Microsoft for sponsored podcast

The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.

Fil

Havas adds new VP of digital

Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.

ads

Ads.txt adoption still under 50%: study

With more and more ads traded programmatically, the pressure is on to clean up the supply chain.

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How client behaviour affects agencies: survey

As spending shifts and agencies automate, how do staffers see themselves coping?

goseemain

Gosee TV partners with Flowplayer on e-comm tool

The Go Shop Player tool allows viewers to buy items featured in videos in just a few clicks.

Bart

Bart Yabsley steps into president’s chair at Sportsnet

The appointment comes five months after former Sportsnet president Scott Moore left the role.

Armstrong

Former Google manager gets into e-sports

Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.

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The risk, the grey areas and the blame: Brand safety in 2019

IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.

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What’s driving increases in digital spending?

Stories, collections, paid search and category spending shifts are causing waves in digital.

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Identifying ‘fake news’ a top priority for readers: study

A new report finds fake news top of mind for Canadians, and many are consuming multilingual media.