Digital

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Google questions status quo with Vice

A new content series focuses on successful female entrepreneurs to promote the new Pixel 2 phone.

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TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

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Melissa Godin joins Groupe V

MusiquePlus’s parent company brings more senior talent aboard to help find audiences beyond the TV screen.

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CFL promotes Kelly Shouldice, focuses on content

Shouldice says the growth in new content’s audiences correlates with a boost to the CFL’s more traditional stats.

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

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YouTube revamps its Ads Leaderboard formula

Organic views now carry more weight to benefit the ads Canadians opt to watch.

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BC Children’s Hospital tosses out a new digital strategy

A digitally automated donation challenge leads a renewed holiday effort.

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CBC launches ad-free and ad-supported TV apps

The app allows for live streaming of the pubcaster’s 14 regional channels, as well as on-demand viewing of its shows and exclusive digital content.

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iHeart on-boards nearly 1,000 new radio stations

Stations across multiple genres and regions now get access to the service’s 1.8 million Canadian users.

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Let’s Talk, Canada 150 are 2017 Twitter successes

Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.

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Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

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eOne rebrands its Antica podcast network

With increased visibility, the media company thinks it can benefit from Antica’s strong intellectual properties.

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Digital to top ad spending in 2018: report

GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.

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Trader leverages data to launch ad solution

The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.

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David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.