Digital Articles



Digital advertising tops in 2013: IAB Canada

DigitalMobile

A new report says online ads brought in $3.5 billion last year, driven by a surge in spending on search and mobile – and it’s predicted to continue.



Kill digital media and rebuild: Warring

DigitalMobile

The CEO of Dentsu Aegis Network Canada on why the old model isn’t working and how to change it before agencies become unnecessary.



CBC Music changes its tune on YouTube

DigitalSponsorship

The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.



Barbara Williams named Shaw Media president

DigitalPeople MovesTelevision

Williams takes on the new role following the passing of Paul Robertson earlier this month.



Can streaming services hit a high note?

DigitalMobile

OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.



Pressboard emphasizes readers with new metric

Digital

The Vancouver-based branded content marketplace has moved all of its business to a cost-per-read model as it moves out of beta.



New direct response channel hits airwaves

DigitalTelevision

BuyNOW is all infomercials, all the time, launching on Rogers with programming also airing on specialty channels across Canada.



Blue Ant teams with Scion for music vid series

Digitalscreening-roomTelevision

The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.



Walt Disney warns CRTC against unbundling, ending simsub

DigitalTelevision

Unbundling will mean long-term losses for the consumer with less programming variety in Canada, Disney exec Susan Fox told the regulator on Monday morning.



CRTC grills CBC on proposed new fees

DigitalTelevision

The CBC requested new revenue tools, including carriage fees for conventional and a new Local News Fund for content at the Let’s Talk hearing.