Digital Articles

Digital advertising tops in 2013: IAB Canada


A new report says online ads brought in $3.5 billion last year, driven by a surge in spending on search and mobile – and it’s predicted to continue.

Kill digital media and rebuild: Warring


The CEO of Dentsu Aegis Network Canada on why the old model isn’t working and how to change it before agencies become unnecessary.

CBC Music changes its tune on YouTube


The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.

Barbara Williams named Shaw Media president

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Williams takes on the new role following the passing of Paul Robertson earlier this month.

Can streaming services hit a high note?


OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.

Pressboard emphasizes readers with new metric


The Vancouver-based branded content marketplace has moved all of its business to a cost-per-read model as it moves out of beta.

New direct response channel hits airwaves


BuyNOW is all infomercials, all the time, launching on Rogers with programming also airing on specialty channels across Canada.

Blue Ant teams with Scion for music vid series


The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.

Walt Disney warns CRTC against unbundling, ending simsub


Unbundling will mean long-term losses for the consumer with less programming variety in Canada, Disney exec Susan Fox told the regulator on Monday morning.

CRTC grills CBC on proposed new fees


The CBC requested new revenue tools, including carriage fees for conventional and a new Local News Fund for content at the Let’s Talk hearing.