Digital

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What behaviours are Canadian Facebook users changing? (study)

Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.

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Good Life Networks acquires adtech company

The company will acquire all issued and outstanding shares for $6 million U.S.

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Groupe V announces repositioning, puts advertisers in focus

The Quebec media group aims to provide a brand-friendly environment for advertisers.

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Mindshare Canada adds new division, hires three

FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.

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Tessa Ohlendorf on where Canada’s data talk goes from here

Cadreon Canada’s managing director says that just because data is a trending topic doesn’t mean it’s overrated.

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The skinny on ad skipping in Canada

Magna’s deep dive into Canadians’ tolerance for online video ads.

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St. Joseph brings Cocktail Week to Toronto

The event is set for October and will highlight Toronto neighbourhoods with cocktails from the city’s top bars and bartenders.

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Video spend set to rise despite contentious standards: study

Few marketers are completely satisfied with current viewability metrics, but video spend is still set to rise.

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Digital and print revenue down for Yellow Pages, but losses decrease

Total revenue decreased by more than 10% and customer count is also down, but the company’s CEO remains optimistic.

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Postmedia extends financial tech collaboration to 2020

The deal with Mogo aims to help the fintech company build brand awareness through Postmedia’s 200-plus news platforms.

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Videology files for Chapter 11 bankruptcy

The ad tech company is also entering into a conditional assets purchase agreement with Amobee.

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District M pushes out a new tool for transparent header bidding

Chrome extension Bid View will allow publishers to gain insight on who’s bidding and how much.

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Torstar announces subscription model following Q1 loss

The Canadian media company made the announcement alongside its first quarter report Wednesday.

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Native ad platform Dianomi goes live in Canada

The Globe and Mail will serve as the company’s sales arm in the market.

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Pierre-Elliott Levasseur on La Presse’s new proposal

The longstanding news organization wants to go non-profit. MiC explores what that would mean.