Digital
Torstar shutters StarMetro print papers
The company will be opening new bureaus for the Star in various Canadian cities, but 73 staffers from StarMetro will be affected by cuts.
Bell Media confirms layoffs across the country
Longtime Winnipeg anchor Gord Leclerc and Niagara talk radio host Larry Fedoruk among those ousted.
Sobeys ventures into IGTV for holiday campaign
As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.
What Instagram’s removal of public Likes really means
Facebook has positioned the removal as a quest to make the internet a friendlier place. But one buyer says it’s more about the way we now use Instagram.
Budweiser takes PWHPA support national
After sponsoring the association’s premier tour, it’s put national buying power behind a powerful video spot.
Bell Media, Ski-Doo bring digital series to linear
Extreme excursion series Escape Mountain will be amplified to linear as Ski-Doo builds mass brand awareness this winter.
Twitter outlines policy banning political ads
Candidates, political parties, elected officials, PACs and social welfare organizations like the NRA are all banned from advertising on the platform.
GroupM shuffles at the top, makes changes to [m]Platform
After one month on the job, CEO Christian Juhl has instated a refreshed C-suite team.
Community news reach decreasing with older generations: study
However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.
CBC cuts budget, issues redundancy notices
According to the Canadian Media Guild, fewer than 10 redundancy notices have been issued thus far.
Five years later, TSN’s BarDown is all grown up
The digital and social brand is now signing on sponsors in its own right and expanding into events.
ICYMI: SickKids offers new video series, HuffPost Life goes live
Plus, Corus goes to the comics with a new podcast.
Disney+ lays down the gauntlet, adds 10M subs on first day
Despite a number of technical glitches, the streaming service exceeded expectations in its launch in the U.S., Canada and Netherlands.
Cineplex to seek strategic partner for e-sports division
Box office and theatre advertising were on the rise thanks to action-packed blockbusters and family-friendly fare.
Four lessons in media Mark Ritson brought to Toronto
Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.
