Digital

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Linear and online content mix well: study

According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.

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TSN adds digital ‘day pass’

The announcement was made one month before the start of March Madness.

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ICYMI: Twitter to stream Lets Talk special, Snap loses another

Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.

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Embrace tech, bring AI into creative and listen up: CMF Trends

The Canadian Media Fund sees opportunities for creators – and content marketers – through the rise of podcasts, voice and AI.

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Three takeaways from CBC’s winter media day

Speakers Jack Myers and Aidan McCullen talked trust, future-proofing and diversity.

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Canadian ad spend growth outpacing global average: Dentsu

Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.

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Strong TV results propel Corus to growth in Q1

The entertainment giant has credited popular new and returning shows such as FBI and New Amsterdam for the lift.

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ICYMI: CBC to stream digital tribute to ‘Beard Guy’

Plus, Tourism Richmond picks a new digital AOR, and a classic reality TV series returns to the airwaves.

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Andrew MacLeod: ‘We’re not that legacy dinosaur’

Postmedia’s new CEO on the company’s future. Plus, highlights from the media giant’s first quarter.

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Bell asks its telco customers to get more personal

Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.

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Andrew MacLeod takes reins as Postmedia CEO

Paul Godfrey remains on as executive chair of the media co. as part of its previously announced succession plan.

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How the influencer landscape will shape up in 2019

How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?

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Verizon, Microsoft ink multi-year native deal

Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.