Digital Articles



Microsoft, BMW pilot a cross-device campaign

DigitalMobile

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.



Inventory and CPMs on the rise for mobile

DigitalMobile

Canadian ad spending is following consumer trends and moving towards mobile on digital platforms, according to new numbers from digital video advertising platform TubeMogul.



Star Media Group shuts down Metro’s digital-only pubs

DigitalNewsPrint

The company is also eliminating nine jobs at the free daily and moving its editorial staff to Torstar’s main offices.



Paying for airtime with gift certificates

DigitalRadio

Bell Media’s relaunched daily deals site offers a different way for brands to buy ads.



Eyereturn hands over control

DigitalMobile

The third-party ad server and DSP has launched Eyecontrol, a new platform that allows agencies to manage programmatic campaigns in-house.



Chatelaine launches home collection

DigitalPrint

As Rogers Media increases collaborations between its media channels, The Shopping Channel will feature Chatelaine-branded products.



The potential for podcasts

DigitalMobile

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.



Yellow Pages’ ‘shop local’ campaign goes cross-country

DigitalOut Of HomeRadioTelevision

Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.



Mediative beefs up digital team

DigitalPeople Moves

The agency has named former Cirque du Soleil staffer Andreanne St-Pierre as its latest hire.



Pick your Platform: Ryan Van Dongen on the power of Google

DigitalMobile

From creating VR with cardboard to building a smarter home, UM’s director of connection planning and innovation, on the company’s latest moves.