The president and CEO tells MiC why the paper is changing its measurement model.
The Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.
The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.
With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.
The programmatic video advertising platform adds IAB-standard viewability measurement to its console.