Digital

savvyMom

SavvyMom Group expands and refreshes

Maple Media is aiming to attract more clients with its acquisition of HelpWeveGotKids.com and refresh of SavvyMom.ca.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

MLB Twitter

Twitter expands live sports play with MLBAM pact

The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.

kleenexFacebook

The campaign that led to more digital for Kleenex

How the brand increased its purchase occasions through targeted Facebook buys.

tdForeverProud

TD Bank launches Twitter Canada’s first custom emoji

The financial company is sharing its support for pride year-round with the new launch.

CLG Northern Arena

Bell signs up to play with Northern Arena

The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.

money, Canada

Blue Jays drive revenue for Rogers Media in Q2

Sportsnet and baseball helped push revenue up by 6% in Q2 despite continued softness in advertising across the media division.

youTubeFanFest

YouTube FanFest’s free-for-all

Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.

mobileShutterstock

Faster load times, programmatic buying coming to DoubleClick ads

Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.

basketballShutterstock

Twitter signs exclusive NBA content deal

The social media co will begin streaming exclusive content and a weekly pre-game show next season.

Google programmatic report

The ebbs and flows of programmatic video: report

A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.

Facebook

Facebook adds app optimization tool

The social media network is giving advertisers a way to use its audience insights to drive in-app monetization.

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Bell Media nabs Canadian TV, SVOD rights for Star Trek

Canada is just one of two countries internationally where the Toronto-shot series will air outside of Netflix’s exclusive SVOD rights.

Ashley Madison

The return of Ashley Madison

Following a major hack of its site, the Toronto-based company has rebranded and will launch a campaign in market this week.

Toronto Tool Library

Where borrowing (tools) knows no limits

The Toronto Tool Library’s first major campaign aims to build membership and knowledge of its resource-sharing ideology.