Digital

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Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.

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CBC goes mass for Gem launch

OOH and TV ads will be used for mass awareness while digital will focus on conversions.

Jason Large

Studio71 beefs up partnership team

The digital company will also focus on further developing its relationship with Starcom/Spark.

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YouTube, DoubleVerify partner on brand safety

The partnership aims to boost campaign success through both brand safety and suitability.

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Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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How is social media affecting attitudes toward news?

Respondents may be more interested in speed than balance, according to a recent study.

Tyler Large

Blue Ant ups its partnership power with new hire

Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.

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Who were Twitter’s top Canadian brands?

Wendy’s, AmEx and Paramount Foods were lauded for their launches, influencer strategies and more.

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CBC releases the details on streamer Gem

The pubcaster has relaunched its OTT offering under a new brand, and announced a deal with Wattpad to develop content.

Andrew Large

Andrew MacLeod on facing off against the duopoly

The president of Postmedia on staying afloat in a floundering industry, and how cannabis changed the game.

Astral

Astral digitizes Montreal underground

Bell Media’s OOH division has paired with Transgesco to upgrade three high traffic Société de transport de Montréal stations.

Carley-Fortune

Carley Fortune: Shaking off media misconceptions

For her 2019 wish, the veteran lifestyle journalist wants to change the way we talk about digital, women’s media, millennials and analytics.

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People moves at Adapt, theScore and StatsRadio

At theScore, a new VP hire signals the industry’s growing interest in e-sports.

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DAZN gets English Premier League rights for 2019

A source familiar with DAZN’s business says the deal further cements DAZN’s position as a destination for the Beautiful Game.