Digital Articles



MTV show moves online, enlisting corporate sponsors

Digital

As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.



Mott’s brings home the bacon…dance

Digital

The brand is getting down and digital with an influencer campaign aimed at launching its new bacon vodka-infused Clamato Caesar.



How CMT got its groove back

DigitalTelevision

Programming exec Ted Ellis on audience boosts, programming changes, and the channel’s goal of being a top 10 specialty.



Why Bell Media wants The Loop to be the Buzzfeed of Canada

DigitalMobile

The redesigned site aims to target a younger, more share-happy audience with original, short-form video content with a Canadian spin.



Next stop for Netflix: world domination?

DigitalMobile

Netflix’s latest quarter results and how its aiming to reduce theatre to airing times through new deals with companies like Disney.



PayPal’s first major Canadian push

DigitalExperientialMobilePrint

The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.



CBC and the new kid viewers

DigitalTelevision

Kim Wilson, creative head of children’s and youth programming at Kids’ CBC on how her team is keeping up with the changes in how children consume media.



Twitter makes buying with tweets easier

DigitalMobile

How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.



Oboxmedia’s plan to go national

DigitalExperientialSocial

The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.



Are originals still hot? Media reaction to XES closing

DigitalMobile

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.