Digital Articles
CBC sports fans not amused by While the Men Watch
DigitalTelevisionNews that the public broadcaster would be teaming up with the “girl talk” sports webstream show during Hockey Night in Canada has led to an online backlash from sports fans.
Remedy Health Media enters Canada with Crucial Interactive
DigitalThe health and lifestyle publisher is now working with the Toronto-based agency to get Canadian advertisers onto its sites.
Astral Media shareholders approve BCE takeover deal
DigitalOut Of HomeRadioTelevisionInvestors holding each of Astral Media’s three classes of shares voted over 99% in favour of the takeover deal during a meeting in Montreal.
App-etite at C2-MTL: HuffPost launches app for the soul
DigitalMobileAt the Montreal creativity conference, Arianna Huffington announces an app to make you feel better.
Spotted! Rimmel puts Canadians behind bars
DigitalExperientialThe Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
Say Media grows a green thumb with Gardenista.com
DigitalThe digital publishing company has rolled out a new gardening vertical with juice brand, Odwalla, as launch partner.
Kokanee makes a movie
DigitalOut Of HomeTelevisionThe Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
Astral RadioPlus gets outside with Sears
DigitalRadioThe mediaco has worked with Vizeum to create a summer-themed game that lives on 21 of its radio station’s websites.
Xaxis opens up shop in Toronto
DigitalWPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.
Upfronts 2012: The social hits
DigitalTelevisionThe rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.
