Digital Articles
TC Media launches programmatic marketplace
DigitalChris Patheiger, digital marketing director, TC Media, on the marketplace’s position as being premium and brand safe.
Internet usage continues to grow: MTM
DigitalTime spent online has grown to almost 21 hours per week according to new data from Media Technology Monitor.
BrightRoll rolls out new features
DigitalMobileThe video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Who is watching Netflix in Canada?
DigitalTelevisionNew data from Media Technology Monitor offers deep demographic data on who is watching and how they are using the OTT VOD service.
BroadbandTV to manage fan-uploaded content for FremantleMedia
DigitalMobileThe Vancouver-based digital media company and MCN will source and monetize video clips for more than 200 shows such as America’s Got Talent.
Toronto Star is most read newspaper in Toronto: NADbank
DigitalMobilePrintThe Torstar paper posts the most print and online readers, according to the latest report from the measurement company.
Rogers Communications posts lower Q1 earnings
DigitalMobileRadioTelevisionThe media giant was hit by weakness in its wireless division and lower overall TV revenues.
La Presse+’s year one sales strategy
DigitalPrintAs the tablet news product celebrates its first anniversary, Simon Jennings reflects on how its new sales model helped convert advertisers.
Globe and Mail launches pilot native ad program
DigitalMobilePrintAndrew Saunders, chief revenue officer, talks about the project, which is running in partnership with GE.
How interface quality drives VOD usage: report
DigitalTelevisionAddressing BBM Staying Tuned, Brian Fuhrer of Nielsen explained that while young viewers are watching less live television, time spent with the TV is driven by menu-based systems.
