Digital
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
City now available on Apple TV
The media co is testing mid-roll ads and integrated branded content spots on the new video app.
Facebook’s new ad features focus on foot traffic
Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.
BBC’s Canadian digital presence drops Thursday
The media company has also announced its director of ad sales, who will be handling spots on the new site.
Team North America games top 1M at World Cup of Hockey
Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.
What’s up with the World Cup of Hockey boards?
If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.
Activia changes up the message
The brand has enlisted online influencers to reach a younger audience for the first time. (Breakfast Television Toronto host Dina Pugliese pictured.)
Sport Chek reunites with Facebook Live for World Cup
As the retailer looks to capture a broad demographic, it’s harnessing the power of Facebook, with some big hockey names – including The Great One himself.
La Presse zeroes in on digital with new contest
The media company is seeking attention for its digital edition with a new contest.
YouTube ups ad offerings
Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.
Milk 2 Go returns with new campaign
The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.
Groupe V Media launches ad-supported VOD service
The service, inspired by music streamers like Spotify and Google Play Music, is mainly supported by pre-roll and banner ads, with an aim to integrate sponsored content.
Blog: Big data now rules the ad world
Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.
Globe Drive gears up for editorial refresh
The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.
Digital ad spend overshoots predictions
According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.
