Digital Articles



Quantcast expands into Canada

DigitalPeople Moves

Tina Barnes has joined the real-time advertising company as its head of Canadian field sales.



MasterCard switches its TV strategy

DigitalTelevision

Why the credit card’s latest TV buy is its biggest in years.



Shomi goes out of beta and into OTT

DigitalTelevision

Rogers and Shaw’s streamer will be available to all Canadians, with the pricing structure remaining as-is.



Facebook is tops for Canadians: MTM

DigitalMobile

Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.



Viewability wars as digital transitions

DigitalFeaturesMobile

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.



Upfronts 2015: Is bigger better?

DigitalTelevision

With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.



Yellow Pages picks up Western Media Group

Digital

To grow its presence in western Canada, Yellow Pages’ real estate arm purchases the hyperlocal content creator.



Jones Media adds two lifestyle publications

Digital

The media company expands its portfolio with publishers of specialty lifestyle online publications including GamesRadar and Maximum PC.



Instagram high on inaugural Canadian ad rollout

DigitalSocial

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.



Penguin chases YouTube digital celebrities

Digital

Searching for new material, Penguin Canada ties up with Blue Ant Media to seek out digital celebrities and their massive fan followings.