Digital Articles



Tapad sets sights on Canada

DigitalMobileTelevision

The cross-device marketing technology platform’s president Ben Regensburger on why Canada was next on its list for foreign expansion.



Postmedia freshens up for advertisers

DigitalMobile

As the media co rolls out redesigns for its print portfolio, chief commercial officer Andrew MacLeod (pictured) says it’s working to simplify its wares for clients.



The Globe’s native expansion

DigitalMobile

After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.



Canadian communication spending up: CRTC

DigitalMobileTelevision

Canadians spent 3.2% more on communications in 2013, with the largest piece of that pie going to wireless and internet services.



How Kotex became a YouTube exec producer

Digitalscreening-room

Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.



AOL makes Android TV deal with Google

DigitalMobileTelevision

AOL’s video library is now available on 16 different connected TV devices. (True Trans with Laura Jane Grace pictured.)



Blue Ant, Keywest bring Outdoor titles under one roof

DigitalPrintTelevision

The new company, Outdoor Group Media, will extend the reach of four regional mags.



Bell Media pacts with Mark Burnett, Omnicom for TV formats

DigitalMobileTelevision

Phil King announced the joint venture, which includes MGM’s United Artists Media Group and Hearst Entertainment.



Facebook expands its Audience Network

DigitalMobile

The social network’s in-app audience targeting solution is now available to all marketers, with new functionality for mobile sites.



Bite On Mondo series to air on Teletoon

DigitalTelevision

The half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.