Digital Articles



Facebook moves beyond the click

DigitalMobile

The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.



Rogers Q4 earnings drop, despite higher overall revenues

DigitalRadioTelevision

Gains in revenue from NHL licensing deal and Sportsnet properties offset continuing softness in print and TV advertising.



Microsoft gets exclusive with GroupM

DigitalMobile

The agency is getting first dibs at new ad units until the end of March.



Seevibes expands to Toronto

DigitalTelevision

The social TV audience intelligence company has hired a new SVP to split his time between its two Canadian offices.



Super Bowl sponsors revealed by CTV

DigitalMobileTelevision

Labatt returns as the lead sponsor for Sunday’s game, with Ford and Nissan joining as quarter sponsors.



Casale Media rebrands as Index Exchange

Digital

Programmatic has changed the focus of the company to become a technology provider, says new president Andrew Casale.



Quebecor creates specialized sales teams

DigitalPrintTelevision

The media co’s EVP media sales Donald Lizotte on the decision to split up its national sales team.



Can the tablet help revive the print industry?

DigitalPrint

Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.



Distributel expands to TV

DigitalTelevision

Details on the independent telco’s new launch, Distributel TV, which will be available in select areas of Ontario and Quebec.



Juice Mobile signs with Mediaocean

DigitalMobile

The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.