Digital Articles



Shomi’s cord-cutting dilemma

DigitalTelevision

Rogers and Shaw have created something that will impact their broader telecom business, and financial analysts say that might not be a bad thing.



Ikea goes mass to get personal

DigitalOut Of HomePrint

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.



September issues: The Kit rebrands

DigitalMobilePrint

Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.



Will the CRTC regulate Shomi?

DigitalTelevision

Never mind Netflix: the Canadian video portal is likely to be thrust into the muddy waters of whether or not the commission should regulate over-the-top services.



GroupM expands search engine offering

Digital

The company is incorporating newly acquired Paris-based shop Keyade’s services into its agencies worldwide.



SendtoNews sells 50% of NFL video inventory

Digital

Though kickoff is still a week away, the distributor of sports highlights says over half of its inventory has been sold for the season.



Cineplex plays with patrons

DigitalInteractiveOut Of Home

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.



How Shomi aims to take on Netflix Canada

DigitalMobileTelevision

Top Rogers Media and Shaw Media execs on Tuesday outlined the benefits of content and curation for their new video portal to launch in November.



Reaction to launch of industry’s “worst kept secret”

DigitalFeaturesMobileTelevision

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.



SoundCloud open for business

Digital

The audio-streaming platform has announced a new service for independent and major artists to monetize content with a full slate of advertising options.