Digital
Linear and online content mix well: study
According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.
Sarah Ivey on why P&G’s new model spells opportunity
Splitting work between in-house and outside agencies may not be the scariest thing, says the Agents of Necessity top chief.
TSN adds digital ‘day pass’
The announcement was made one month before the start of March Madness.
ICYMI: Twitter to stream Lets Talk special, Snap loses another
Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.
Embrace tech, bring AI into creative and listen up: CMF Trends
The Canadian Media Fund sees opportunities for creators – and content marketers – through the rise of podcasts, voice and AI.
Three takeaways from CBC’s winter media day
Speakers Jack Myers and Aidan McCullen talked trust, future-proofing and diversity.
Group Nine Media partners with Cue to scale Canadian presence
The top social publisher in the U.S. aims to expand ad business north of the border via partnership with Cue.
Canadian ad spend growth outpacing global average: Dentsu
Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.
Strong TV results propel Corus to growth in Q1
The entertainment giant has credited popular new and returning shows such as FBI and New Amsterdam for the lift.
ICYMI: CBC to stream digital tribute to ‘Beard Guy’
Plus, Tourism Richmond picks a new digital AOR, and a classic reality TV series returns to the airwaves.
Andrew MacLeod: ‘We’re not that legacy dinosaur’
Postmedia’s new CEO on the company’s future. Plus, highlights from the media giant’s first quarter.
Bell asks its telco customers to get more personal
Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.
Andrew MacLeod takes reins as Postmedia CEO
Paul Godfrey remains on as executive chair of the media co. as part of its previously announced succession plan.
How the influencer landscape will shape up in 2019
How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?
Verizon, Microsoft ink multi-year native deal
Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.
