Digital Articles

San Pellegrino dives into sponsored content


The Nestle brand travels to Italy and taps a Canadian chef for a new video series.

Parents aren’t the only ones buying big for back to school


Staples is bringing a more focused digital approach to its biggest digital media buy to date.

One by AOL’s new global partner


The company has signed with Havas’ global trading desk Affiperf.

Who’s up when: Let’s Talk TV


What to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.

Amazon launches short-form video hub


Gaming, beauty, music and movies are among the categories represented on the video site.

Rogers’ second quarter earnings slide


Overall revenue at the wireless, cable and media giant was virtually unchanged.

Metro invites food lovers to take a bite out of summer


The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.

Flights of fancy: Rickard’s and enRoute search for Canada’s favourite bar


The beer co and Air Canada’s in-flight magazine have partnered for a contest with hopes that partners, passengers and establishments will say cheers.

AOL ups Marta Martinez to head of video sales

DigitalPeople Moves

Martinez takes over the post from Charles Gabriel, who jumped to Maker Studios.

MTV show moves online, enlisting corporate sponsors


As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.