Digital Articles
AToMiC: OMD’s Trevor Guthrie talks start-ups
DigitalMobileThe East Coast director of the OMD Ignition Factory tells MiC about his talk and why it’s important for the media agency to get involved with start-ups from day one.
The CW’s new digital strategy: blog
blogsDigitalTelevisionMindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.
Decoding tomorrow at FutureFlash
DigitalMobileFrom storytelling to talking products, deconstructing the information from day one of ICA’s FutureFlash, which concludes today in Muskoka.
Crucial Interactive to rep Warner Bros. digital
DigitalMobileThe company will exclusively represent the media co’s Canadian digital operations.
BlogTO launches Patio Guide
DigitalMobileThe online and mobile tool is sponsored by Bud Light Lime Mojito and helps users locate Toronto bars and restaurants with patios.
Okanagan Spring Brewery stays pure
DigitalOut Of HomeTelevisionThe beer’s first national campaign attempts to connect with consumers on an emotional level.
Spotted! Loblaw dishes out a taste of summer
DigitalExperientialThe grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.
ABC launches new viewing strategy: blog
blogsDigitalTelevisionMindshare’s Lina Alles on the network’s new live-streaming platform and the one show that stuck out in yesterday’s upfront.
Hockey Night in Canada shatters playoff records: BBM
DigitalTelevisionGame seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.
Postmedia launches paywall
DigitalMobileThe media company launched paid subscription services for all its newspaper websites and apps, and is promoting the launch with a TV and OOH campaign.
