Digital Articles



How Bell Media’s roadblock strategy fared for the MMVAs

DigitalTelevision

TV viewership dipped from last year but live-streamed to an all-time high.



Women’s World Cup closes to record viewers

DigitalTelevision

The final match of the tournament pulled over two million average viewers, and total numbers for the games overall were four times higher than in 2011.



New platform mirrors YouTube, for sports

DigitalMobile

SendtoNews Video has rolled out a new sports video platform that allows brands to reach millennial sports fans through exclusive sports content.



Brands to watch for opps on HuffPost 24

Digital

HuffingtonPost.com will now provide linear TV-style programming on its online space, HuffPost 24.



It’s not just window shopping on Pinterest anymore

Digital

The social media network is now offering brands in the U.S. a new way to sell and promote products online via new “buy it” buttons.



You just missed the year of mobile: IAB Canada

DigitalMobileResearch

Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.



Evolve Media acquires luxury ad network

Digital

The media co has purchased Martini Media with an aim to merge the latter’s high-end ad network with its publishing portfolio.



Cooking fresh and fast with Walmart on Food Network

DigitalTelevision

Wednesday nights on the channel will belong to the brand as it launches a series of broadcast and digital activations with Food Network Canada.



Shaw Media revenue steady in Q3

DigitalTelevision

Profits slide overall at the company, and it announced a deal to bring Comcast’s next-gen IPTV platform X1 to market.



Demand rises for high-speed internet service: report

DigitalResearchTelevision

Two new reports from J.D. Power report on what factors influence customer satisfaction on TV and online services.