Digital Articles
How interface quality drives VOD usage: report
DigitalTelevisionAddressing BBM Staying Tuned, Brian Fuhrer of Nielsen explained that while young viewers are watching less live television, time spent with the TV is driven by menu-based systems.
Halifax’s The Chronicle Herald drops NADbank
DigitalMobilePrintThe president and CEO tells MiC why the paper is changing its measurement model.
La Presse partners with Pan Am Games
DigitalPrintThe Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.
Toronto Raptors see broadcast boost
DigitalMobileSponsorshipTelevisionNumbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.
Which messaging apps are best for brands: study
DigitalA new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.
AOL.com launches new video experience
DigitalMobileThe US website has given its videos a spotlight placement, with the Canadian website considering a similar move.
Tangerine goes for broke with media buy
DigitalTelevisionWith its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.
MTV and Scene team up for Twitter Amplify
DigitalMobileTelevisionThe Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.
BrightRoll partners with Moat
DigitalThe programmatic video advertising platform adds IAB-standard viewability measurement to its console.
Postmedia posts second quarter loss
DigitalPrintRevenue fell by 9.1% compared to the same period in the prior year, driven by declines in print ad, digital and circulation revenues.
