Digital Articles
Dove targets Twitter bashing
Digitalscreening-roomThe Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.
LCBO shifts focus to responsible hosting
DigitalPrintTelevisionThe anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.
Ad spend will grow, but not as much as expected: report
DigitalResearchTelevisionWith GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.
Ad revenues to grow 6.5% in 2014: Magna Global forecast
DigitalNewsTelevisionAs the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.
Canadian Business and Profit to merge
DigitalPrintRogers is consolidating the business magazines as well as offering marketing expertise to corporations with the launch of a communications service, CB Insights.
Bell Media renews NFL TV rights deal, includes digital
DigitalTelevisionThe latest multi-year deal underlines the importance of live TV sports to Canadian broadcasters amid audience fragmentation.
L’Oreal on its partnership with the NHL for Men Expert
DigitalSponsorshipHow the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.
Spotted! Grey Goose flies off the board
DigitalOut Of HomePrintTelevisionThe vodka brand tries OOH for the first time, setting silhouetted geese free across downtown Toronto for a campaign targeting millenials.
TC Media acquires 74 Sun Media titles
DigitalPrintThe deal, worth $75 million, includes all of Sun Media’s weekly community titles in Quebec.
Exchange Lab secures $8 million in funding
DigitalMobileCompany CEO James Aitken tells MiC about the money from Business Growth Fund, which will be used to accelerate international growth and add to its trading and intelligence platform DataLab.
