A new report says online ads brought in $3.5 billion last year, driven by a surge in spending on search and mobile – and it’s predicted to continue.
The CEO of Dentsu Aegis Network Canada on why the old model isn’t working and how to change it before agencies become unnecessary.
OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.
The Vancouver-based branded content marketplace has moved all of its business to a cost-per-read model as it moves out of beta.
BuyNOW is all infomercials, all the time, launching on Rogers with programming also airing on specialty channels across Canada.
Unbundling will mean long-term losses for the consumer with less programming variety in Canada, Disney exec Susan Fox told the regulator on Monday morning.
The CBC requested new revenue tools, including carriage fees for conventional and a new Local News Fund for content at the Let’s Talk hearing.