Digital
Samsung leverages UGC to put real people’s stories at the forefront
The brand aims to highlight its positive impact on local communities and the role of tech in Canadians’ lives.
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Spotify upgrades ad platforms to target podcast listeners
New features enable advertisers to reach podcast audiences through Spotify Ads Manager and Ad Exchange.
CFL names ToonieBet official sports betting and casino partner
The deal also gives the platform use of official CFL data and statistics as well as being the league’s odds provider.
YouTube overtakes Spotify as preferred podcast platform in Canada: report
Triton Digital’s new data reveals growing popularity of podcasts, shifting platform dynamics and evolving listener habits.
Chef Bombay launches first ever ad campaign after 25 years
The first phase of the campaign focuses on short-form social video, with broader media placements planned for fall.
Belairdirect takes to the outdoor concert stage this summer
The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.
Industry News: Pattison Outdoor wins TransLink business
Plus, Fuel Digital adds real estate site Proprio Direct to its portfolio, and superchannel.ca gets a revamp
Behind the Buy: Sleep Country’s biggest media spend in 30 years
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
TikTok Canada suspends cultural funding indefinitely
TIFF and the Juno Awards are among the institutions that will not receive renewed sponsorships.
Canadian online ‘department store’ has influencer-driven shopping experience
Product discovery is fueled by a video platform where creators showcase items through live broadcasts.
B.C. spends $5M in media and marketing to lure U.S. healthcare workers
The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.
Industry News: SiriusXM Canada launches first 24/7 pro wrestling channel
Meanwhile, MediaTonik takes on digital ad sales for Quebec publisher Icimédias.
What is TikTok’s future in Canada?
The platform is making efforts to show its value while it remains under a federal order to shut down business operations.
Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.
