Digital

Newspapermobile

Canadians get their newspaper fix online (study)

Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.

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Marketers plan to increase use of location data (study)

A new report from 451 Research shows that journey mapping and fuelling automation are driving the need for more location data.

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Advertising ID Consortium will integrate with DigiTrust ID Service

The move will make the DigiTrust ID service one of three cookie IDs alongside Open Ad-ID and The Trade Desk’s Unified Open ID.

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Sean Dixon upped at Omnicom

The former group director of marketing sciences with OMD will bring the practice to the agency’s parent company.

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Social and mobile up, TV down: GroupM

The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.

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Millennials consume less traditional media, but trust it more (study)

Plus, TV outranks Instagram, but can it hold a candle to YouTube?

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Village Media extends Rogers relationship to Kitchener

The Southwestern Ontario city has a relatively young and affluent population, but is also home to competing local outlets.

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YouTube launches Premium, Music platforms in Canada

YouTube Music and Youtube Premium arrived in Canada Monday after having existed in the U.S. market since 2015.

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Has the news landscape changed as much as we think?

According to the Reuters Institute, traditional media sources are still just as popular as their digital counterparts.

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Telaria acquires SlimCut

The video advertising company is a key to Telaria’s international expansion plans.

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The Media Kitchen blows out the candles

With nine wins in one year, the digitally focused agency is looking at diversifying its client base and building up its team.

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Active International hires three to sales and media purchasing teams

The new hires are a response to client needs, according to Michael Villeneuve, SVP of sales at the media company.

Newspapermobile

La Presse one step closer to non-profit structure

The French-language news outlet first announced its plan to adopt a not-for-profit structure in May.

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Rogers Media cuts 75 digital content and publishing staff

Following a round of layoffs, Chatelaine EIC Lianne George announced that she was leaving the company voluntarily.

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Canada’s ad spend to see modest gains: study

Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.