Digital Articles



More cord-cutting ahead but mass exodus unlikely: report

DigitalTelevision

Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.



TV dollar drain to digital tops $1B in US: report

DigitalTelevision

In addition to organic growth in digital ad spend, some $1.1 billion shifted from television to digital, according to a U.S. market research report.



Print ad slide contributes to Torstar revenue drop

DigitalPrint

Execs announced a majority investment in a digital company as continuing declines in print advertising hurt the media co’s Q2 revenue.



Much Digital grows its creator roster

Digital

Nine new digital creators have joined the MCN, expanding its talent network as video consumption continues to grow.



Pan Am Games’ CBC closer nets 2 million viewers

DigitalMobileTelevision

Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.



TVA Group posts second quarter loss

DigitalPrintTelevision

TV and print ad softness lead to a net loss, but the company recorded growth in its sports division.



Data Dive: Pan Am Games get Canadians talking

DigitalSocialTelevision

According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.



Timing key to holiday email marketing: report

Digital

Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.



Spotted! DIY H&M boho with Elle Quebec at Osheaga

DigitalExperiential

The international clothing brand will take over Elle‘s fashion and beauty office space during the Osheaga music festival.



New Twitter tool promotes event-based targeting

DigitalSocial

The social media network has enhanced its tools for marketers looking to advertise alongside major events.