Digital

Dennis Prescott Karin Bohn Nick Liberato ROTE

Cottage Life TV debuts Restaurants on the Edge

New exploratory series from Blue Ant Media combines food, travel and entrepreneurship for an adventurous audience.

Retro TV

Four numbers from Kantar’s 2020 media predictions

From the growth of e-sports to the potential of 5G, here are the numbers marketers need to keep their eyes on in 2020.

Interac

Spotted! Interac embraces a sense of play

The financial services brand is targeting young people with a game to show them how easy it is to split the bill.

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Alberta’s weeklies gain a national advantage

A new partnership between the Alberta Weekly Newspapers Association and AdCanada will mean one contract for weeklies, simplifying the process for brands.

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St. Joseph to launch luxury lifestyle pub Mighty

The quarterly print magazine to drop 50,000 copies per issue with plans for branded content and distribution partnerships with cannabis retailers.

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Vividata strikes new partnership for greater granularity

The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.

Antoine Large

Touche!’s Antoine Nguyen inspires insights

This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.

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Who is Media Central and what does it have in store for Now?

New CEO Brian Kalish talks openly about finances, staffing and why exactly his upstart media company sought the Toronto weekly.

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Integral Ad Science acquires Admantx, upping ad safety

Using Natural Language Understanding, advertising content will be better aligned with where it appears.

QuebecorAdTeam

Quebecor bolsters digital ad team

The promotion of Jean B. Péladeau and Hugo Dallaire a preparatory step as the company expands programmatically, including in OOH.

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What’s the state of Canadian programmatic?

Private marketplace trading is healthier in Canada than the U.S., but according to eMarketer, local video inventory is low.

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ICYMI: Fans push back for Anne, social media shopping climbs

Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.

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Competitors unaffected as Disney+ hits 15 million downloads: report

According to estimates from U.S. research firm Apptopia, the Disney+ app has been downloaded around 1.1 million times in Canada.

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Vice has the munchies for oat milk

To promote its new Oat Yeah beverage, Silk looks to tap numerous sub-audiences, from environmentalists to early adopters.

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So.da undertakes its first Slice series, taps IGTV

The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.