Digital Articles

Corus Entertainment realigns executive ranks

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The company’s new executive leadership team is focusing on strengthening its financial portfolio and building deeper engagement with its audiences.

SlimCut Media moves towards completed views


IAB Canada president Sonia Carreno weighs-in on the value of cost-per-completed-views, as the media co introduces it to its private marketplace clients.

Analysis: Mary Ann Turcke rings the bell


This week’s executive shakeup shows the company means business in tackling the one-two punch of declining ad revenues and changing viewership.

GroupM pacts with BuzzFeed


The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.

Brands step into the ring with Much Digital Studios


Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.

Video-hungry Canadians prompted expansion: Virool

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Former AOL Canada head of sales Alicia Elliott is working to promote the video sharing platform to publishers and marketers in the Canadian market.

The Globe flips out with Mercedes


The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.

Bell Media taps music exec Randy Lennox to lead TV, radio

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A major shakeup at Bell Media on Monday sees King out, Lennox in and radio/local TV exec Chris Gordon let go as the remit moves under Lennox.

Former Exchange Lab director lands at Jones Media

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Neil Houston is now the company’s director of programmatic and media buying.

Western Living launches fresh look


The magazine has expanded its size and reconfigured its content with the refresh launching for its biggest issue of the year.