The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.
Gains in revenue from NHL licensing deal and Sportsnet properties offset continuing softness in print and TV advertising.
The agency is getting first dibs at new ad units until the end of March.
The social TV audience intelligence company has hired a new SVP to split his time between its two Canadian offices.
Programmatic has changed the focus of the company to become a technology provider, says new president Andrew Casale.
Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.
Details on the independent telco’s new launch, Distributel TV, which will be available in select areas of Ontario and Quebec.