Digital

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Display ads are making big leaps in viewability

But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.

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The Trade Desk integrates Connected Interactive’s offline retail data

The partnership means advertisers can build audience segments based on offline spending data from 325,000 Moneris merchants.

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Ipsos MMA partners with Adform on cookie-free measurement

ID Fusion will incorporate first-party data signals from across the digital media ecosystem.

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How are Canadian newcomers consuming audio?

An MTM report finds that while radio consumption is low, they are big users of digital platforms.

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Outfront adds Barrie transit shelters to its portfolio

The deals brings an additional 112 faces to the company’s 8000 street-level products.

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ZoomerMedia acquires Daily Hive

By combining the local news site’s operations with BlogTO, the company aims to form the largest youth-focused digital media platform in Canada.

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DOOH is becoming a growing part of video spending

DPAA’s study finds the format’s place within the broader media mix is becoming more entrenched.

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Blue Ant adds Mike Holmes content to FAST offering

In addition to over 200 hours of existing content for Homeful, a new deal will also see the company commission new DIY content.

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How Alberta Milk is reaching young women

To connect with a target that under-indexes on dairy, the second phase of the “Smash Milk” campaign leans into digital and experiential.

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Brands are right to avoid misinformation online

An IAS survey found that ads appearing near false or misleading content eroded trust and brand perception among consumers.

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Spotted! Just For Laughs stands up in the metaverse

The comedy festival will be airing several specials in Meta’s VR world.

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DAZN brings ad rights to NFL streaming deal

The sports streamer will have inventory for up to six exclusive games every week.

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Two-thirds of streaming subscribers still have cable

The latest MTM report also finds SVOD subscribers watch more traditional TV, suggesting they use Netflix and Disney+ as supplements, not replacements.

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Why Google’s cookie delay is good for buyers

More time could help the industry figure out how to get the transition right, which means embracing new strategies instead of trying to figure out work-arounds.

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How should advertisers react to media cost inflation?

Dentsu examines why prices are going up, which platforms are impacted the most and how to get as much value as possible out of a plan.