Digital

Social media shopping is catching up to ecommerce

A new report by Horizon Media shows the trend is driven by GenZ and Millennials.

The U.S. considers breaking up Google

The Justice Department could force Google to divest Chrome and Android.

Why Sunwing relies on digital video and connected TV

The brand shifts its media strategy to reach young couples and young families.

Snapchat rolls out new ad placements

The social network has updated its Snap Map to include sponsored places of interest.

Polysleep is releasing a new season of its Wake up Call podcast

To reach a broader audience, the mattress brand is launching a second podcast next month about the cost of success.

Pinterest reveals new AI-powered ad-products

The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.

Why Travel Alberta partnered with fashion mags for the first time

The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.

Microsoft revamps Copilot chatbot to appeal to more brands

The updates are meant to bring more companies into its advertising ecosystem.

Easyfinancial leans on digital platforms for its emotional campaign

The brand is aiming to make a stronger emotional connection with Canadians.

CBC unveils its original fall slate of podcasts

The new programming includes a in-depth series on Celine Dion.

Keurig partners with Walmart on AI-powered chatbot

The brand is launching a virtual assistant in five Walmart and other stores.

Hyundai makes big bet on influencer content

The automaker wants to show that its Tucson brand is suitable for not only adventurers.

French content is booming on Spotify outside Francophone markets

Last year, more than one in six of global monthly active users listened to French music or podcasts on the streaming platform.

BILI expands its social platform with CFL influencers

The extension allows brands to connect directly with athletes and their families.

Netflix pulls sponsorship of Canadian arts programs

The withdrawal comes in response to the Online Streaming Act.