Digital

Behind the Buy: Activia’s healthy gut challenge gets a digital boost
The media plan includes a particular focus on women who use Pinterest.

Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.

Metrolinx broadcasts anti-screen time message in cinema
The GTA transit agency is launching a new campaign to position its Go Transit service as a family-friendly experience.

Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.

IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.

AdAdapted expands Flipp into Canada
The extended partnership will allow clients to display ads on Flipp’s app and desktop web platform in Canada.

Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.

Nespresso Canada makes its largest ever investment in OOH
The brand’s latest campaign includes a total takeover of Toronto’s Sankofa Square.

Dainty Foods goes broad with mass digital and DOOH buy
The campaign aims to reach a broad spectrum of younger consumers who have varying preferences and personalities.

Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers
The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.

Oreo partners with the NHLPA
The deal includes a digital campaign supported by social media ads, player stories and videos across multi-social channels.

Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.