Digital
CCM picks Glassroom to handle new media strategy
The assignment, which covers Canada and the U.S., is aimed at taking a data-driven approach to maximizing impact.
Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups
Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.
Snap partners with Zulubot for tailor-made local AR
This is the first time Snap has partnered with a Canadian AR lens producer.
Inuvo launches AI programmatic solution in Canada
The company’s SSP predicts the “why” behind purchase-path behaviour, rather than the people making the purchase.
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
Quebec City Tourism is spending big on local travel
The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.
CBC launches new podcast reclaiming Indigenous history
Telling Our Twisted Histories seeks to educate a broad audience by exploring 11 words twisted by centuries of colonization.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
People Moves: Courtemanche joins Wildbrain board
Plus, Broadsign announces promotions.
Alcohol ad spending is on the rise: report
As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.
Cafeyn is launching in Canada in partnership with Telus
Telus is the first telecom provider in Canada to offer access to the online magazine platform’s premium titles.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
PHD and Touche stand out at FOMG Awards
The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.
Reitmans adds diversity to its media mix
Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.
ICYMI: Google expands automation and measurement access
Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.
