Digital

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Overall entertainment and media revenue to fall by 6%

A new study by PwC says it could take advertising figures three years to get to 2019 levels.

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Pandemic Pivot: Adapt Media is now investing in intelligence

Already having roots in research and data took the company from doing studies to linking with multiple partners on new offerings.

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Pandemic pivot: Rooftop leaps to a niche new positioning

The agency is now focusing on smaller audiences to build loyalty versus scale.

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Inside Enthusiast Gaming’s big acquisition

The deal with Blue Ant Media to purchase Omnia Media has officially closed, strengthening Enthusiast’s entertainment network.

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Broadsign, Verizon expand partnership

Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.

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Sportsnet and EA Sports team up on branded content series

It’s the first time EA Sports has worked with the network in an effort to promote its new game.

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Programmatic spend recovering, but some brands still shying away

Some of the biggest spenders are in education, entertainment, professional services, tech, home furnishings and finance.

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Why Facebook is warning developers about iOS 14′s new features

New privacy options mean advertisers could be more limited in how they target via Facebook Audience Network.

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What are the new long-term media habits of COVID?

Video is a big winner, while podcasts and esports continue to attract a niche audience.

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ICYMI: TikTok’s CEO steps down, Google gets philanthropic

Plus, Discovery sets its fall slate.

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M32 adds insights platform to its publisher offering

The new tool aims to help publishers determine rates and be more programmatic-savvy.

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As VPN usage surges, will Canadian advertisers lose out?

Canadian YouTube viewers aren’t always viewing local ads, and U.S. advertisers are sometimes wasting dollars on non-U.S. viewers.

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Creative fares better than media in Q2 for WPP

A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.

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TV is dominant for news in the time of COVID: study

Francophones also saw a noted surge in specialty news channel consumption.

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Pinterest rolls out new quiz unit, with IKEA Canada first to try it out

With more homebodies looking for at-home creativity and a broader drive toward ecommerce, the quiz is giving Pinners a new way to curate their boards.