Digital

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Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups

Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.

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Snap partners with Zulubot for tailor-made local AR

This is the first time Snap has partnered with a Canadian AR lens producer.

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Inuvo launches AI programmatic solution in Canada

The company’s SSP predicts the “why” behind purchase-path behaviour, rather than the people making the purchase.

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Sportsnet announces NHL playoffs round two coverage

Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.

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Quebec City Tourism is spending big on local travel

The campaign is one of the biggest media investments since the city’s 400th anniversary back in 2008.

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CBC launches new podcast reclaiming Indigenous history

Telling Our Twisted Histories seeks to educate a broad audience by exploring 11 words twisted by centuries of colonization.

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Mediacom chews on challenges for Excel spot

In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.

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People Moves: Courtemanche joins Wildbrain board

Plus, Broadsign announces promotions.

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Alcohol ad spending is on the rise: report

As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.

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Cafeyn is launching in Canada in partnership with Telus

Telus is the first telecom provider in Canada to offer access to the online magazine platform’s premium titles.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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PHD and Touche stand out at FOMG Awards

The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.

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ICYMI: Google expands automation and measurement access

Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.