Digital
DTC and ecommerce growth buoy AcuityAds revenue in Q3
Connected TV and self-serve also grew, although the travel and hospitality sector spent less on ads overall.
Spotify makes another acquisition, this time in podcast adtech
The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.
Raincoast Crisps pair with Ricardo for the holidays
The overall content campaign is focused on pushing sampling and conversion.
Fuel’s latest win signals expansion in English market
With Anglo representation for Re/Max’s ad inventory, this gives Fuel a national edge in the real estate vertical.
S4 Capital shows growth against digital media, content segments
The firm run by Sir Martin Sorrell is seeing profits rise quickly in the Americas.
How Nissan served ads to 150 different audiences
The digital-first strategy, including a partnership with DAZN, helped engaged different targets from stargazers to sports fans.
Quebecor’s revenue for Q3 is up
The gains came mostly from the telecommunications segment, while media revenue’s decrease was in the single digits.
ICYMI: Buzzfeed becomes profitable, Food Network Canada gets festive
Plus, as the new hockey season lies in wait, TSN adds a new lunchtime radio show.
The summertime screen slump didn’t last: study
Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.
TV, radio, OOH and digital demand up at Bell Media
The company still struggled with lower ad demand and subscriber revenue, but many improvements were made.
Revenue down 16% for Stingray
Despite a double-digit decrease, the company saw a marked improvement from Q1, with operating expenses down significantly.
Heritage minister proposes bill to regulate OTTs
If passed, the proposed amendments to the Broadcasting Act will see vast amounts of new money flowing through the funding system.
Michael Beckerman lands at Torstar
The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.
Reprise launches dedicated ecommerce unit
As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.
Amazon made nearly $5 billion from ads in Q3
While its commerce is obviously benefitting from the pandemic, advertising is also on a major growth trajectory.
