Digital

CMPA proposes ‘codes of practice’ at CRTC’s market dynamics hearing
Regulatory framework similar to one implemented in the U.K. ‘would help restore commercial balance.’

Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.

Film distributors ask CRTC for feature presales incentive
Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink

Hamilton Tiger-Cats and Porter Airlines sign partnership
The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.