Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.
The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.
Details on the app’s new native ad opportunities and the program it’s rolling out with Corby Wine and Spirits.
City has been dropped from Bell’s Mobile TV service and Sportsnet access reduced as the two companies fail to agree on rates.
The company has introduced an ads editor that allows large volume clients to work on multiple campaigns at once.
The unusual partnership will see the MLB’s Advanced Media division share tech across the NHL’s digital platforms.