Mobile Articles

The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign


The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.

Vancouver’s newest lifestyle print launch

DigitalMobilePrint has spun off into a new print product called Vita, to be distributed in Glacier Media Group papers in the Vancouver area.

AAM hands out first tablet certification


New results from La Presse+ as its ad certification is announced.

Juice launches spinoff company

MobileOut Of Home

CEO Neil Sweeney shares why he thinks Freckle IoT (internet of things) needs its own team.

Rogers strikes video deal with Conde Nast Entertainment


Rogers Communications gets exclusive rights to sell Conde Nast Entertainment’s digital video in Canada.

Canada will play mobile catch-up in 2015: Strolz


Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.

Juice Mobile hires Rebecca Shropshire

DigitalMobilePeople Moves

CBC’s director of digital commercial innovation is joining the company as VP of sales for Canada.

Who’s noticing your brand on Instagram?


New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.

Why the TV focus for CraveTV?


Bell Media execs on why the new streamer is focusing solely on TV content, unlike its competitors Netflix Canada and the Rogers/Shaw joint venture shomi.

CraveTV to launch Dec. 11 for ‘price of a latte’


The TV streaming service is an add-on to Bell Media’s pay TV offerings and will also be available on Eastlink and Telus’ Optik TV.