Mobile

pinterestShutterstock

Promoted Pins open to Canadian brands

Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.

Now Access

Now magazine adds ‘Dine and Shop’ package

The free weekly has chosen to diversify its revenue streams by adding e-commerce.

shutterstock_527715253 (1)

Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

handshakeShutterstock

Blue Ant Media signs with Oboxmedia

The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.

mobileShutterstock

Forget cat videos, long-form is king for millennials online: report

Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.

diveNetworkGreyCup

Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

pierreElliottLevasseur

La Presse names new president

Pierre Elliott Levasseur with the latest results from La Presse+ and why the media co’s tablet edition hit where others have missed.

caaDrivingGame

CAA targets distracted driving with mobile game

The auto association is targeting a younger demo with a new online game that’s being promoted through social media.

handshakeShutterstock

Mobile growth leads to hires at Evolve Media

The digital media company has added two sales VPs to support its GN and Apex verticals.

vusrSecretLocation

Secret Location partners with NYT on VR

The company’s new VR tool enables content creators like the Times to publish and disseminate virtual reality content across all VR distribution platforms.

leonsHoliday2016IG

Leon’s targets millennials with new influencer-led campaign

The retailer has expanded its content marketing program with a print edition and experiential blogger event.

mobilePhonesShutterstock

Rogers Media signs with SlimCut

The media co has partnered with the outstream video solutions company.

computerShutterstock

Bell Media rolls out new digital ad products

The media co has introduced new retargeting and audience extension products online.

twitterShutterstock

Onward: What’s the advertising future of Twitter?

For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?