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Sport Chek’s claim to basketball

With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.

fanoweb

Oboxmedia further expands Quebec presence

The company has signed a deal to represent ads for the Quebec-focused Fan-O-Web suite of sites.

delissioPeriscope

Delissio serves up pizza FOMO

The brand baked live pies on Periscope to celebrate National Pizza Day as part of a strategy to push the social media envelope.

Twitter

Twitter tweaks its timeline

The social media co has rolled out a new ad product as well as changed the way that tweets will appear for users.

axe

Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

phoneShutterstock

GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

smartTVShutterstock

TV: there’s an app for that

IPG Media Lab predicts the “appification of TV” to be one of the big trends for 2016.

starTouch

Star Touch hits 200K

The app is averaging 45,000 user sessions on weekdays, according to an update from publisher John Cruickshank.

gamecentreLive

Rogers unveils GameCentre Live refresh

The changes come following a deal with Major League Baseball Advanced Media (MLBAM) and will be followed by ad-side updates before the end of the season.

bobbyRyan

Where’s the hockey content on YouTube?

CDS (now Studio71) is aiming to fill a void with the launch of a new hockey vertical, starting with videos from star player Bobby Ryan.