Mobile

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Sportsnet gets into esports with ESL partnership

A big audience of gamers draws in Sportsnet NOW and Sportsnet 360.

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VR is still a niche in Canada: study

A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

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AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

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Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

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Exploring Canadians’ video deal-breakers

A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

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Weather and maps are more popular on smartphones than social: study

The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.

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TimePlay to take its games outside the theatre

The interactive platform is introducing a new advertising option and expanding into the U.S.

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Crucial Interactive partners with Videology and StackAdapt for Contobox Video

Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.

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New Torstar CEO says ‘everything is on the table’

John Boynton knows he has a lot to consider, but isn’t balking at the challenge of reconstructing the company.

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Cross-screen video advertising on the rise: report

The newest Canadian Videology report shows mobile video advertising use grew by 50% in the first quarter of 2017.

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Snapchat launches self-serve ad manager

The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.

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Environics adds mobile analytics for location-based data

The aim of the new offering is to give users more options for location-based marketing integrating demographics, dayparting and how profiles shift over time.

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Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.

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ComScore introduces free viewability measurement

The measurement firm wants clients to focus on deeper metrics.

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HuffPost rebrands for a mobile-focused future

The AOL-owned news outlet, which has seen its mobile audience quadruple in four years, is focusing on the front page and more video.