Mobile Articles



Smartphone penetration reaches 68% in Canada

Mobile

“We haven’t quite reached ubiquity, but we’re pretty close,” says Jeff Lancaster, CEO of study co-author Catalyst. “It’s a wake up call for Canadian brands.”



Do foodies like couture?

DigitalMobilePrint

Metro is aiming for its “audience of tomorrow” through a multi-platform series with Flare.



Kik, Massively chat up Insidious: Chapter 3 release

DigitalMobile

The Canadian companies kick off a new partnership with a chat-based promotional strategy for the horror film.



Elle Quebec opens its closet

DigitalMobilePrint

The magazine expands its interactive presence following a spike in mobile readership.



BCE loses appeals court bid to retain mobile TV pricing

Mobile

The Federal Court of Appeal in a March 23 decision said “Bell has not established that it will suffer irreparable harm” if the mobile TV service is banned until the case is heard.



Metroland takes classifieds mobile, yo

Mobile

Its new classifieds app, Tradyo, is targeting a millennial audience in a bid to battle category incumbents.



Addictive Mobility pilots in-app re-targeting tech

Mobile

The mobile-focused DSP’s CEO Naveed Ahmad on the launch, which he says is the first step in its move toward becoming a “hardcore tech company.”



Which millennial group are you reaching on social media?

DigitalMobile

How much time younger millennials are spending interacting with brands online, and how that differs from their older counterparts, according to new data from Ipsos.



StackAdapt adds in-app programmatic abilities

DigitalMobile

CEO Ildar Shar on its partnership with PubNative and why it has shifted its business to focus solely on advertisers.



TheScore gets ‘Furious’ over March Madness

Mobile

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.