Mobile

tdForeverProud

TD Bank launches Twitter Canada’s first custom emoji

The financial company is sharing its support for pride year-round with the new launch.

money, Canada

Blue Jays drive revenue for Rogers Media in Q2

Sportsnet and baseball helped push revenue up by 6% in Q2 despite continued softness in advertising across the media division.

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Faster load times, programmatic buying coming to DoubleClick ads

Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.

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Twitter signs exclusive NBA content deal

The social media co will begin streaming exclusive content and a weekly pre-game show next season.

Google programmatic report

The ebbs and flows of programmatic video: report

A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.

Freckle iot

Freckle expands beacon network with AirKast

The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.

Facebook

Facebook adds app optimization tool

The social media network is giving advertisers a way to use its audience insights to drive in-app monetization.

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Bell Media nabs Canadian TV, SVOD rights for Star Trek

Canada is just one of two countries internationally where the Toronto-shot series will air outside of Netflix’s exclusive SVOD rights.

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Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

McD_FryDay-TwitterReply-5H1A0857

McDonald’s goes digital for National French Fry Day

Canada’s first promoted Periscope and influencer-led T-shirt giveaways were part of the QSR’s one-day campaign.

pokemonGoShutterstock

The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

mobileShutterstock

Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

By: Gil C / Shutterstock.com

Toyota signs with YouTube FanFest

The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.

bosch

From streamer to CTV: Bell Media moves Bosch

Season one of the crime series will air on the network this summer.

slimCutPostmedia

Postmedia partners to increase video ads

VP Tony Patel on how the company’s expanded deal with SlimCut Media creates new opportunities within its text-based publishing model.