Mobile

7-Eleven gaming partnership The Score

7-Eleven e-spies opportunity in eSports

The chain convenience store is looking to grow traffic to its downtown locations during the tournament at the Air Canada Centre.

mobileBankingShutterstock

What online banking can teach you about mobile use in Canada

The number of Canadians going mobile-only for banking over-indexes that of the general population, according to numbers from comScore.

Ford

Search Optics expands Toronto, Montreal presence

As auto dealerships invest more heavily in SEO, the company is growing both its team and its ability to push up sales numbers.

TIFF bot 2

Need a good movie recco? Just ask TIFFBOT

That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”

onlineVideoShutterstock

Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

sportChekOlympic

Spotted! Sport Chek taps the power of livestreaming

The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.

facebookShutterstock

Facebook adds to slideshow

The social media co is aiming to extend the reach of the unit by allowing advertisers to turn existing videos into a still-frame show.

futureOfFood

How A&W is reaching millennials

Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.

facebook, twitter, instagram, pinterest

SourceKnowledge launches cloud-based SaaS network

The tech company’s new product is aimed at brands that are bringing programmatic in-house.

pepsiPromotedStickers

Twitter launches Promoted Stickers

Pepsi has signed on as the first partner for the new ad product.

140 Proof (ad tech co)

Acuity Ads goes shopping, picks up 140 Proof

The Toronto-and New York-based ad tech co is strengthening its mobile portfolio with its acquisition of the consumer insights co.

newspaperShutterstock

Toronto Star lays off 52 staff

Most of the layoffs affect the company’s Star Touch team.

sportChekWhatItTakes

Sport Chek teams with Twitter for Olympic ‘moment’

The retailer is the Canadian launch partner for Twitter Canada’s Moment Maker, a new tool that allows for custom curation.

saintLucia

Saint Lucia aims to ‘unlock’ more visitors with social push

The tourism co has launched a contest that reveals new deals as people share posts talking about the destination.

fashionMagazine

St. Joseph Media hires new ad sales GM

Kelly Whitelock is joining the media co, marking the third Quebecor staffer to move over in recent weeks.