Mobile

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

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CBC launches ad-free and ad-supported TV apps

The app allows for live streaming of the pubcaster’s 14 regional channels, as well as on-demand viewing of its shows and exclusive digital content.

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Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

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Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

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Ad-rich venues top annual Most Instagrammed list

The social platform’s year-end data suggests a second life for ads on rink boards.

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How many mobile ad clicks are accidental?

A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.

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Brands can finally promote their story on Snapchat

The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

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Viewability a rising priority, click-through lags: report

Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.

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Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.