Mobile Articles



Google introduces shoppable ads on YouTube

Mobile

The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.



Vice Sports expands to Canada

DigitalMobile

The vertical is the latest launch from the media co in Canada.



Juice Mobile makes push on 100% viewability for mobile

Mobile

The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.



Pattison Onestop launches Engage

DigitalMobileOut Of Home

Merging a little old with the new, the OOH company’s new product promotes interactivity between phones and ad boards.



Brands step into the Kin Community Canada mix

DigitalMobile

The MCN has announced deals with Batiste Dry Shampoo, Mark Anthony’s Palm Bay and McCain SuperFries.



Canada’s insatiable app-etite

MobileResearch

New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.



Industry reaction to new Facebook launch

DigitalMobile

UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.



AOL Canada sells out Originals slate

DigitalMobile

Amplifi, IPG Mediabrands/UM Canada and Omnicom Media Group have all signed on as partners for the first set of Canadian shows to be produced by the company.



Juice Mobile partners with Krux

Mobile

The company is adding publisher-defined audience segments to its Nectar platform with the new partnership.



Facebook brings carousel to mobile

Mobile

The social media co is adding carousel advertising to its mobile units, as 85% of Canadians now access the site via mobile devices on a monthly basis.