Mobile Articles



Facebook moves beyond the click

DigitalMobile

The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.



Apps reign on tablet and smartphones: comScore

MobileResearch

Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.



Microsoft gets exclusive with GroupM

DigitalMobile

The agency is getting first dibs at new ad units until the end of March.



Super Bowl sponsors revealed by CTV

DigitalMobileTelevision

Labatt returns as the lead sponsor for Sunday’s game, with Ford and Nissan joining as quarter sponsors.



Juice Mobile signs with Mediaocean

DigitalMobile

The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.



Scotiabank makes a play for millennials through Instagram

DigitalMobile

Why the brand decided to be the first bank to advertise on the platform in Canada.



Brightroll ups its transparency

DigitalMobile

The company is following industry moves toward greater transparency with the launch of new research and reports.



Drawing the line between Gen Z and Y: MTM

DigitalMobileRadioResearchTelevision

The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.



Taking a peek at Keek

DigitalMobile

The Canadian startup is finding a foothold with a sponsorship abroad and offering new ad opps to advertisers at home.



Inside Spotify’s first 90 days in Canada

DigitalMobile

The demos and markets that are using the platform the most in the country to date.