The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.
A panel at Wearable Entertainment and Sports Toronto took the pulse of the platform, suggesting potential opportunities to catch the coming wave.
After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.
Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.
Canadians spent 3.2% more on communications in 2013, with the largest piece of that pie going to wireless and internet services.