Mobile Articles



Waze begins sales drive in Canada

Mobile

The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.



New native platform hits Canadian market

DigitalMobile

Details on the Toronto-based Real Content Network from founder David Benoliel.



V to rep ads for TV5 and Unis online

DigitalMobileTelevision

The media co will now be selling advertising opportunities for the specialty brands.



W Network launches an online takeover

DigitalMobileTelevision

The Corus brand is aiming to increase fan engagement (and brand interaction), with a new social media opportunity for some of the channel’s biggest stars.



Hubub announces monetization model

DigitalMobile

Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.



The Loop and BuzzFeed sign content deal

DigitalMobile

The Bell Media lifestyle site can now feature the global media behemoth’s content on all of its platforms.



Garnier puts new launch in hands of influencers

DigitalMobilescreening-room

The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.



Oboxmedia to represent Roblox

DigitalMobile

The company will be exclusively selling ads in Canada for the massive multiplayer game.



W Network expands online presence

DigitalMobile

Corus aims to create a broader brand presence with the launch of lifestyle-focused W Dish and video hub W View.



Camp Ooch wins free media at Billy Bishop

MobileOut Of Home

The client’s agency, MacLaren McCann, won the Billy Bishop Toronto City Airport Creative Competition, ahead of this spring’s airport expansion.