Mobile

metroland

Metroland Media unveils web rebrand

The site is now optimized for mobile with a focus on story pages as the “new homepage” of local news sites.

today's parent

Today’s Parent targets time-starved families with new app

Editor Sasha Emmons says the app will help Today’s Parent reach a wider North American audience, which has become a priority for the magazine brand in the borderless digital world.

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CBC announces Snapchat deal for PyeongChang 2018

The pubcaster will be building out curated content from Canadians watching the games on the social platform.

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TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

allRecipes

Details on Rogers Media’s new digital deals

Alan Dark, SVP of media sales at Rogers Media, tells MiC the kinds of digital partnerships his team is looking for going forward.

tablet

Tablet penetration stabilizes: study

The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.

iHeartRadioCanada

IHeartRadio Canada hits first milestone ahead of schedule

Content and strategy head Rob Farina on where the app is expanding next.

samSebastian

YouTube isn’t TV and it’s OK with that

MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.

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Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.

laPressePlus

La Presse to go 100% digital

The move will result in the loss of 49 positions at the paper, which will print its last Saturday edition at the end of 2017.

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ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

digitalShutterstock

Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

phoneShutterstock

SlimCut expands into social with launch

The company has introduced SlimCut Social, connecting branded content with premium publishers.

Copied from Playback - CBC picture Shutterstock

CBC goes for the X factor with OTT service

GM and CRO Jean Mongeau on the pubcaster’s upcoming English-language OTT service.

esports

Sportsnet gets into esports with ESL partnership

A big audience of gamers draws in Sportsnet NOW and Sportsnet 360.