Mobile

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Spotify’s premium business grows in Q1, but what about ads?

Between Q4 and now, revenue from ad-supported users has gone down by 28%.

Snap Ads

Snap can now sell ads through Shopify

Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

theScore- Inc--theScore Launches First-Ever Fantasy Sports Game

TheScore’s revenue, users dip slightly

Users, however, are logging on more than they have in the past.

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Rogers reports slight revenue decline in Q1

Media revenues dropped 12% from Q1 2018.

PVZ

The ad potential in casual gaming

Console and PC gaming are on the decline, but that’s good news for advertisers.

Bunz-Bunz announces -PayPeopleNotPlatforms in-app advertising

Bunz introduces ad-supported model

The popular trading zone app is offering users incentives to view ads.

Verizon ads

Verizon Media launches new mobile ad formats

Shoppability, interactivity and side scrolling will all be part of an effort to drive conversions and clicks.

Waze

Waze partners with WPP to grow ad platform

The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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How media consumption trends coast-to-coast

Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.

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Mobile spend set to outpace TV: study

The average mobile spend is now $35.36 per user.

Broadsign

Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.

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TheScore’s first quarter goes smoothly

The mobile sports media co. hit record revenue, crediting Canadian direct sales and U.S. programmatic operations for its success.

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Spotted! Who you gonna call?

Retailer 7-11 is turning its locations into a video game setting.