Mobile

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Chameleon and FrontRunner strike mobile data partnership

With mobile polygon technology, FrontRunner can now offer clients mobile location-based data.

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Is OOH still relevant?

A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.

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CBC goes all-in on audio with new app

CBC Listen will include access to live radio, playlists and podcasts.

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DAZN integrates ads in Canada with Cue Digital

A partnership to launch advertising will be the first for Canadian brands to work with the OTT sports streaming platform.

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ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals

Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.

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Messaging apps to reach 2.52 billion people this year: study

WhatsApp is driving global growth, while the app remains niche in Canada.

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TheScore creates a custom ad unit for DAZN

The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.

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Clarins uses new tech to relaunch an old favourite

The French luxury skincare brand used a campaign that combines OOH with geofencing in a prime market.

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Pursuing greater optimization, Narcity goes mobile

The millennial-targeted media company wants to make the most of its 12 million monthly visitors.

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Are brands missing opportunities with the 50+ cohort?

Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.

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Joe Strolz into new gig at Curate Mobile

Former lead at Snap, Microsoft heads into role as president following the company’s acquisition of Juice Mobile.

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Ad revenue, new subscribers drive BCE Q2 growth

Company achieved its fourth consecutive quarter of growth.

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Contobox introduces shoppable ad unit

The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Rogers signs exclusive telecom deal with Toronto Pearson

The telco giant granted the rights for media, branding, advertising and in-terminal experiences.