Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.
LOL, eh? BuzzFeed’s director of brand strategy on the media co’s plans for Canada, and the ad launch that got the ball rolling on the Toronto office.
The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.
The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.
The tourism co is urging New York millennials to visit the city, with a new multi-device campaign that uses Xbox for the first time.
W View has created its first multi-creator series, aiming to build its presence over the summer months.