Havas selects Addictive Mobility as preferred mobile partner
The mobile company was picked following a review of the agency’s vendors.
Mediabrix shifts to programmatic with rebrand to Receptiv
The in-app video advertising platform is focusing on combating brand safety and ad fraud with its new features.
Canadian Club gets in on March Madness action with theScore
The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
Postmedia adds to automotive offering
Media company CRO Paula Festas details the updated Driving Dealer Solutions.
Radioplayer Canada offers a new way to tune in
Private radio broadcasters and the CBC/Radio-Canada have partnered on the new radio app.
Torstar posts improvements in Q4
Revenues from print advertising and subscribers continue to slide, but the media co ended 2016 with a net income rather than a loss.
Spotted! Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.