Mobile Articles



PayPal’s first major Canadian push

DigitalExperientialMobilePrint

The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.



Twitter makes buying with tweets easier

DigitalMobile

How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.



Are originals still hot? Media reaction to XES closing

DigitalMobile

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.



Maker Studios adds former AOL exec to c-suite

DigitalMobilePeople Moves

Charles Gabriel makes the jump to a newly created role at Maker after serving as SVP of global video sales at AOL.



Yahoo bringing mobile strategy to Canada

Mobile

Featuring swipes instead of scrolls, Yahoo! is launching its visually focused Android app in the country.



World Cup by the numbers: who was watching, and how

DigitalMobileTelevision

The CBC reports that an average of 4.9 million tuned into the final game on Sunday, making it the most watched match in Canadian World Cup history.



Rdio solidifies Canadian strategy with key hire

DigitalMobile

Michael Orrbrooke is joining the company as GM in Canada, providing more direct leadership for a market the company calls important to its global presence.



Seven World Cup takeaways: blog

blogsDigitalMobileTelevision

The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.



Twitter gives advertisers new level of access

DigitalMobile

With its new activity dashboard, the social media company is allowing clients to dive deeper into how their tweets are performing.



Small cities not working for Metro

DigitalMobilePrint

The paper versions of the London, Regina and Saskatoon editions will stop printing this Friday, but content will continue online.