DigitalMobileOut Of Home
Merging a little old with the new, the OOH company’s new product promotes interactivity between phones and ad boards.
The MCN has announced deals with Batiste Dry Shampoo, Mark Anthony’s Palm Bay and McCain SuperFries.
New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.
The company is adding publisher-defined audience segments to its Nectar platform with the new partnership.
The social media co is adding carousel advertising to its mobile units, as 85% of Canadians now access the site via mobile devices on a monthly basis.