Mobile Articles

Facebook moves beyond the click


The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.

Apps reign on tablet and smartphones: comScore


Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.

Microsoft gets exclusive with GroupM


The agency is getting first dibs at new ad units until the end of March.

Super Bowl sponsors revealed by CTV


Labatt returns as the lead sponsor for Sunday’s game, with Ford and Nissan joining as quarter sponsors.

Juice Mobile signs with Mediaocean


The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.

Scotiabank makes a play for millennials through Instagram


Why the brand decided to be the first bank to advertise on the platform in Canada.

Brightroll ups its transparency


The company is following industry moves toward greater transparency with the launch of new research and reports.

Drawing the line between Gen Z and Y: MTM


The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.

Taking a peek at Keek


The Canadian startup is finding a foothold with a sponsorship abroad and offering new ad opps to advertisers at home.

Inside Spotify’s first 90 days in Canada


The demos and markets that are using the platform the most in the country to date.