Mobile Articles



Rogers, Vice to launch new channel, studio in Canada

DigitalMobileTelevision

The Toronto facility will be operated by Vice and is part of a $100 million joint venture between the partners.



What’s the ROI on the Olympics?

DigitalFeaturesMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



Mobile tracking and metrics are different… now what?

blogsMobile

Deborah Hall, CEO at PCG Lab, on changes the industry can make now to better measure mobile.



Can TV hang on to departing digital dollars?

DigitalMobileTelevision

How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.



Shomi unveils content deal with Warner Bros. Int’l

DigitalMobileTelevision

The catalogue deal is the latest from the SVOD launching in November against market leader Netflix Canada.



Crucial Interactive expands into kids entertainment

DigitalMobile

The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.



Jones Media signs with TFO

DigitalMobile

Cathy Fernandes, president at the media co on how the deal expands its reach in Quebec.



BCE issues complaint against Rogers hockey app

DigitalMobile

The media co has filed a complaint with the CRTC saying new extensions to the Rogers NHL GameCentre Live app violate competitive regulations.



Virtual reality is about to heat up

DigitalMobile

A panel at Wearable Entertainment and Sports Toronto took the pulse of the platform, suggesting potential opportunities to catch the coming wave.



Tapad sets sights on Canada

DigitalMobileTelevision

The cross-device marketing technology platform’s president Ben Regensburger on why Canada was next on its list for foreign expansion.