Don’t know what to watch? The streamer and social media company have partnered to recommend shows through a new-to-Canada tool.
Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.
An IAB Canada panel discussed the flaws in current models of weeding out fraud, and announced a new industry task force aimed at eradicating it.
The deal ensures 100% viewability of display ads placed on Conde Nast’s website for GroupM clients.
The film and TV catalogue deal is the latest sign that the market for SVOD rights in Canada for Hollywood fare has tightened.
The cable channels’ Canadian linear subscribers will be able to stream and download shows like Mike the Knight.
The company is customizing its ad-supported offering and also launching Music Key, its long-awaited subscription service.