The third-party ad server and DSP has launched Eyecontrol, a new platform that allows agencies to manage programmatic campaigns in-house.
Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.
From creating VR with cardboard to building a smarter home, UM’s director of connection planning and innovation, on the company’s latest moves.
Don’t know what to watch? The streamer and social media company have partnered to recommend shows through a new-to-Canada tool.
Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.
An IAB Canada panel discussed the flaws in current models of weeding out fraud, and announced a new industry task force aimed at eradicating it.