Mobile Articles



Halifax’s The Chronicle Herald drops NADbank

DigitalMobilePrint

The president and CEO tells MiC why the paper is changing its measurement model.



Pick your Platform: Adam Luck on the potential in your pocket

Mobile

Initiative Canada’s new president on why mobile is still the most innovative platform out there.



Toronto Raptors see broadcast boost

DigitalMobileSponsorshipTelevision

Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.



AOL.com launches new video experience

DigitalMobile

The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.



MTV and Scene team up for Twitter Amplify

DigitalMobileTelevision

The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.



Juice opens San Francisco office

MobilePeople Moves

Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.



CMDC and ACA call for ads to continue on CBC

DigitalMobileSponsorshipTelevision

The associations made the case to the Standing Senate Committee on Transportation and Communications last night.



Mediacom signs with Medialets

Mobile

The deal will allow buyers to centralize ad serving and track ads at scale.



What are your followers sharing?: blog

blogsDigitalMobile

Paul Cowan SVP of client development at Performance Content Group, analyzes one million followers of 52 branded Twitter accounts and comes up with some unsettling results.



Globe and Mail director moves to Jones Media

DigitalMobilePeople MovesPrint

Andrea Fernandes has joined the company as its VP of business development.