Mobile

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Joe Strolz into new gig at Curate Mobile

Former lead at Snap, Microsoft heads into role as president following the company’s acquisition of Juice Mobile.

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Ad revenue, new subscribers drive BCE Q2 growth

Company achieved its fourth consecutive quarter of growth.

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Contobox introduces shoppable ad unit

The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Rogers signs exclusive telecom deal with Toronto Pearson

The telco giant granted the rights for media, branding, advertising and in-terminal experiences.

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Audio, smart speakers and OTT all on the rise: report

Music and video streaming are the standard for more than two-thirds of the country, according to the latest MTM Sneak Peek Report.

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Who is Canada’s mobile-only population?

The population of Canadians eschewing desktop devices is growing rapidly.

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BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

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Weather more popular than social on mobile: study

New study finds communication still the most frequent activity, iPhones the brand of choice.

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Tablet ownership peaks as market saturates: study

Users still love tablets for video, but less so for audio and news.

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Despite digital growth, TV holding steady in Canada: report

Meanwhile, the average Canadian only reads seven minutes of print news per day.

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Gen Z loves screen time, but aren’t all impacted by influencers: study

Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.

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Spotify’s premium business grows in Q1, but what about ads?

Between Q4 and now, revenue from ad-supported users has gone down by 28%.

Snap Ads

Snap can now sell ads through Shopify

Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.