Mobile

mobile

North Americans over-index on in-app purchases: study

A new report by AppsFlyer says companies should still need to use more data to keep users engaged over time.

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Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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St. Joseph’s Communications gets in on the Canadian anniversary action

The media company has hired a dozen new personnel in the editorial and tech spaces to create anniversary-themed content for its new mobile app.

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Corus signs with Sharethrough for branded content

The deal is the evolution of in-house testing by the media company.

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What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

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How social “ate media” in 2016

Yahoo’s Yannis Dosinos on how social is trouncing news, why gaming can’t catch a break and the future of the phablet.

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What motivates people to block ads?

Addictive Mobility’s Andrew Opala outlines how and why ad-blocking is growing, and what the ad industry needs to do to weather the storm.

laPressePlus

Digital ad revenue, subscribers up for La Presse+

The digital newspaper’s president Pierre-Elliott Levasseur on recent growth and on-going challenges.

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IAB CEO issues a call to action around fake news

At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.

Stories Home 3 Snapchat Live Stories June 6

Snapchat update brings mobile closer to TV

One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.

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Google adds cross-platform ad muting

The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.

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Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

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Buick targets Chinese Canadians with WeChat activation

An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.

YouTube Sharing

Canada gets first peek at YouTube’s new sharing feature

A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.