Mobile Articles



Eyereturn hands over control

DigitalMobile

The third-party ad server and DSP has launched Eyecontrol, a new platform that allows agencies to manage programmatic campaigns in-house.



The potential for podcasts

DigitalMobile

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.



How to conquer the next media frontier: wearables

blogsMobile

IPG Media Lab’s head of strategy Melvin Wilson on why the market for wearables isn’t catching fire, and the potential for brands in the space once it does.



Pick your Platform: Ryan Van Dongen on the power of Google

DigitalMobile

From creating VR with cardboard to building a smarter home, UM’s director of connection planning and innovation, on the company’s latest moves.



Postmedia eyes automotive category for growth

DigitalMobilePrint

Chief commercial officer Andrew MacLeod on the company’s investment in what he calls a “very critical category.”



Twitter Canada launches new features with Shomi

DigitalMobileTelevision

Don’t know what to watch? The streamer and social media company have partnered to recommend shows through a new-to-Canada tool.



ComScore locks in partners for in-app measurement tool

Mobile

Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.



Project Latte grabs Seinfeld Canadian SVOD Rights

DigitalMobileTelevision

All 180 episodes of the cult sitcom will be available for binge-viewing after the Bell Media streamer launches by the end of the year.



Fraud solution isn’t black or white

DigitalMobile

An IAB Canada panel discussed the flaws in current models of weeding out fraud, and announced a new industry task force aimed at eradicating it.



TV Everywhere key to keeping customers: CTAM Canada

DigitalMobileTelevision

A TV industry gathering heard how the offering can help stem cord shaving and cutting.