Articles Tagged ‘CBC’



RBC shows off perks program on Steven and Chris

SponsorshipTelevision

The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.



CBC shortens news, talks job cuts, to save $15M

DigitalRadioTelevision

The pubcaster outlines its four-screen approach to local news as it goes from 90-minute shows to one-hour or half-hour formats in major TV markets.



Juice Mobile hires Rebecca Shropshire

DigitalMobilePeople Moves

CBC’s director of digital commercial innovation is joining the company as VP of sales for Canada.



CBC/Radio-Canada: dumbing down or shaping up for the digital age?

News

The pubcaster’s chaotic town hall on Wednesday debated the pluses and minuses of Vice Media and its mobile-first strategy as the embattled network makes a digital turn.



CBC starts implementing job cuts

DigitalNewsRadioTelevision

The pubcaster says 100 redundancy notices were handed out on Thursday.



CBC News and The Weather Network sign content deal

DigitalTelevision

Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.



Mediaocean automates TV buys

Television

The software provider has announced ePost, a new tool that automates the process of reporting delivery results on TV campaigns.



The CBC adds to its sports marketing team

People Moves

Mike Armstrong is making the jump from the client side, joining the pubcaster as its associate director of sports marketing.



Mediative brings Jon de la Mothe on board

DigitalPeople Moves

The former CBC exec joins the agency as VP, platforms and technology.



What’s the ROI on the Olympics?

DigitalFeaturesMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.