Articles Tagged ‘CBC’

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ICYMI: Corner office shifts at MDC

Plus, new audio content from CBC and new reality series on Discovery.

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CBC appoints new sales leader for sports

Joe Gottfried has left MLSE after five years of directing sales and global integrations.

TV

Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

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CBC builds out kids content strategy, Gem originals

Detention Adventure will be the first kids scripted series to debut exclusively on Gem.

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ICYMI: CBC gets social for comedy contest

Plus, Publicis’ revenue comes up short of expectations.

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Barb Williams to join CBC as EVP

Williams, who announced her retirement from Corus Entertainment in October, will assume the new role in May.

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Returning series post strong ratings for CBC

Season two of Burden of Truth saw a 50% increase in average audience, while Coroner was the pubcaster’s most-watched drama premiere in four years.

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CBC whips up more Great Canadian Baking Show

Season two of the format was the CBC’s most-watched factual entertainment series during the 2017/18 broadcast season.

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Three takeaways from CBC’s winter media day

Speakers Jack Myers and Aidan McCullen talked trust, future-proofing and diversity.

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ICYMI: CBC to stream digital tribute to ‘Beard Guy’

Plus, Tourism Richmond picks a new digital AOR, and a classic reality TV series returns to the airwaves.

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Greg Stremlaw steps down from CBC Sports

The outgoing executive’s accomplishments include an overhaul of CBC’s sports strategy and extending Hockey Night in Canada.

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Which Canadian shows pulled in the biggest ratings in 2018?

This year’s chart is topped by long-running favourites, but a number of newer Canadian scripted series have also climbed the ranks.

Partnership

ICYMI: Adapt Media inks new partnership

Plus, new features on Facebook and gifts from the Globe.

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Torstar eliminates CRO role, hires two new senior execs

The changes come as Claude Galipeau accepts a new position with the CBC.

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CBC goes mass for Gem launch

OOH and TV ads will be used for mass awareness while digital will focus on conversions.