Articles Tagged ‘CBC’
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
RBC’s hunt for Canadian Olympians
The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.
ScanChat looks to virtually boost the printed page
A new app that debuted on Dragons’ Den allows publishers to add content to pages that can be accessed when users scan them.
Former CBC Radio exec lands at podcast company
Chris Boyce will be establishing a Toronto presence for Vancouver-based Pacific Content.
ICYMI: Xaxis names COO, Cineplex brightens Blue Monday
In case you missed it: Xaxis has named Nicolle Pangis as its new global COO, Groupe Media TFO has a new look and Cineplex is offering a Blue Monday special.
CBC plays holiday matchmaker
The pubcaster’s Media Solutions team is pairing brands with key scenes this festive season.
CBC Fullscreen Creator Network names lead
Abby Ho has been appointed to facilitate operations for the partners.
Petro-Can fuels up a new branded content strategy
The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.
Mid-season TV checkup
From the return of The X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.
Murdoch integrates SickKids into holiday special
The series’ first brand integration is a charitable partnership with the 140-year-old institution.