Articles Tagged ‘CBC’
Local focus grows for RBC in year two of Olympic program
The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.
Did Workin’ Moms marketing campaign payoff?
It was hard to miss CBC’s massive promotional campaign for its new original comedy, which helped net the premiere 1.2 million viewers.
New Year’s Eve Countdown takes the week: Numeris
The end of 2016 special brought in the most single-night viewers of all daily programs from Dec. 26, 2016 to Jan. 1, 2017.
Mid-season TV checkup
We caught up with execs from Canada’s major networks to get the inside scoop on their mid-season strategy, from old faves to (potential) new hits.
CBC orders more Kim’s Convenience
Season one of the comedy has garnered big ratings for the pubcaster.
CBC proposes ad-free model in Heritage filing
The pubcaster said it should move to a model akin to the BBC, which would require almost $400 million in additional government funding.
Conservative leadership hopefuls take aim at CBC
The public broadcaster is currently facing growing dissent over advertising competition, with leadership candidate Kellie Leitch proposing scrapping the corporation all together.
CBC sets winter schedule for new, returning series
Workin’ Moms (pictured), Pure, Bellevue and True North Calling will receive their broadcast premieres in January and February.
Salvation Army partners with Murdoch Mysteries on holiday special
The organization is being integrated into a special episode, as well as a TV and online brandsell.
ICYMI: ‘Trashy’ ad tops OOH Showdown, V Media’s new CFO
Quebecor’s anti-garbarge wins OOH award, V Media taps Eric Marceau to lead finances and CraveTV nabs MGM’s 007 catalogue.
ICYMI: New CBC comedy, TwentyTen Group taps new leader
In case you missed it: The CBC has commissioned a new comedy from the creators of Trailer Park Boys, TwentyTen Group has promoted Bill Cooper and Westworld posts a record-breaking premiere.
Blog: OTT video taking over in Canada?
MediaCom Canada’s CCO Michael Neale says regardless of the outcome of today’s FCC vote in the U.S., OTT video will remain on the outskirts of Canadian media.
CBC to air The Secret Path special from Gord Downie
The animated film was written and directed by Downie and tells the story of a First Nations boy who died fleeing from a residential school.
Peter Mansbridge announces retirement
The CBC mainstay will step away from his post at The National in 2017.
The Tragically Hip takes the week: Numeris
The band’s final performance on CBC garnered the most viewers for the week of Aug. 15 to 21, 2016.