Articles Tagged ‘CBC’
The Tragically Hip takes the week: Numeris
The band’s final performance on CBC garnered the most viewers for the week of Aug. 15 to 21, 2016.
The impact of The Hip
Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.
CBC marks record Olympics viewership
Though slow out of the blocks, the 2016 Summer Olympics in Rio posted an 11% increase in average viewership over the previous Games in London.
Still so gloriously hip
Gord Downie and his band pull in some mammoth numbers for the live airing of their Kingston concert on the CBC and online.
Rio 2016: Inside the CBC’s branded-content engine room
How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.
Rio 2016 takes the week: Numeris
The 2016 Olympic Games’ opening ceremony drew the most single-night viewers for the week of Aug. 1 to 7.
New Air Canada campaign takes flight for Rio
The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Kirstine Stewart to leave Twitter
The former broadcaster and VP of media for North America will be leaving the social media company at a to-be-determined date.
CBC unveils ‘The Goods’
The pubcaster has named the final hosts of its new daytime show, which will hit airwaves in October. (New hosts Andrea Bain and Shahir Massoud pictured.)
Baroness von Sketch, Still Standing renewed at CBC
The two series will return for new seasons in 2017. (Baroness pictured.)
Introducing the Canadian originals
While Canada’s spring upfronts often emphasize broadcasters’ prime-time U.S. acquisitions, their original series present unique opportunities.
Sport Chek takes mobile-first approach to Rio
The retailer has made Facebook the first screen for its Olympic campaign.
Specialty check-in: ads down, subscribers up
How the top channels and industry overall fared in 2015, according to the CRTC’s report.
ICYMI: The Hip coming to CBC, Tony Awards up on CTV
In case you missed it: The Tragically Hip will be broadcasted live on the CBC, Tony Award ratings grew on CTV and media entries are down at the Cannes Lions for 2016. (Tony Awards host James Corden pictured.)