Articles Tagged ‘CBC’

Pan Am Games’ CBC closer nets 2 million viewers


Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.

Data Dive: Pan Am Games get Canadians talking


According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

Should CBC go ad-free?


A Senate committee has tabled a report recommending an examination into the costs and benefits of TV advertising on CBC/Radio-Canada.

CBC extends Pan Am games broadcast


The broadcaster has added to its primetime and daily coverage of the third-largest global sporting event.

Pan Am closing ceremony on CBC nabs star lineup


The Pan Am Games organizing committee announced this morning that Kanye West will topline the closing broadcast ceremony, to air on CBC.

Pan Am opener draws nearly two million


New Canadians made up about 20% of the TV audience for the opening ceremony of the 2015 Pan Am Games.

Former CBC exec Tal Riff moves prodco-side

People MovesTelevision

Riff, former senior specialist of brand development at CBC, has joined a Canadian production company to spearhead its push into branded content.

Stanley Cup Final takes the week


The hockey league final was the most watched single-night program for the week of June 15 to 21.

Local ads down, national up for radio: CRTC


The pubcaster has released a report detailing the 2014 results of commercial radio stations.

The sponsors behind the CBC’s Pan Am/Parapan Am push


Who has signed on to the games, and the CBC’s new app strategy.