Articles Tagged ‘CBC’
Great British Bake Off format headed to CBC
The Great Canadian Baking Show will go into production in May ahead of a fall 2017 premiere.
ICYMI: Dan Aykroyd to appear on Workin’ Moms; Facebook tests job postings
In case you missed it: The Saturday Night Live alumnus will appear as Catherine Reitman’s father on the CBC’s newest comedy and Facebook could be taking on LinkedIn.
CBC/Radio-Canada unveils new sports sales and marketing team
Adam Mitchell has been named director of sports partnerships under the new structure.
CBC to nearly triple Cancon spending in 2017-18
The broadcaster has laid out plans to allocate $92 million annually toward the creation of Canadian-made content in the next four years.
ICYMI: New original series coming to CraveTV, BBC Earth arrives in Canada
In case you missed it: A new comedy from the minds of Letterkenny, Blue Ant’s new specialty channel and how Bell Media upped its Let’s Talk game.
Ed Greenspon on how the news industry can be saved
Public Policy Forum’s report, The Shattered Mirror, included giving advertisers more incentive to place ads in Canadian media and removing the CBC from the digital advertising game.
North American Indigenous Games finds broadcast partner in CBC
The agreement will feature at least 100 hours of coverage including radio docs and digital content.
Local focus grows for RBC in year two of Olympic program
The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.
Did Workin’ Moms marketing campaign payoff?
It was hard to miss CBC’s massive promotional campaign for its new original comedy, which helped net the premiere 1.2 million viewers.
New Year’s Eve Countdown takes the week: Numeris
The end of 2016 special brought in the most single-night viewers of all daily programs from Dec. 26, 2016 to Jan. 1, 2017.
Mid-season TV checkup
We caught up with execs from Canada’s major networks to get the inside scoop on their mid-season strategy, from old faves to (potential) new hits.
CBC orders more Kim’s Convenience
Season one of the comedy has garnered big ratings for the pubcaster.
CBC proposes ad-free model in Heritage filing
The pubcaster said it should move to a model akin to the BBC, which would require almost $400 million in additional government funding.
Conservative leadership hopefuls take aim at CBC
The public broadcaster is currently facing growing dissent over advertising competition, with leadership candidate Kellie Leitch proposing scrapping the corporation all together.
CBC sets winter schedule for new, returning series
Workin’ Moms (pictured), Pure, Bellevue and True North Calling will receive their broadcast premieres in January and February.