Articles Tagged ‘CBC’



CBC/Radio-Canada: dumbing down or shaping up for the digital age?

News

The pubcaster’s chaotic town hall on Wednesday debated the pluses and minuses of Vice Media and its mobile-first strategy as the embattled network makes a digital turn.



CBC starts implementing job cuts

DigitalNewsRadioTelevision

The pubcaster says 100 redundancy notices were handed out on Thursday.



CBC News and The Weather Network sign content deal

DigitalTelevision

Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.



Mediaocean automates TV buys

Television

The software provider has announced ePost, a new tool that automates the process of reporting delivery results on TV campaigns.



The CBC adds to its sports marketing team

People Moves

Mike Armstrong is making the jump from the client side, joining the pubcaster as its associate director of sports marketing.



Mediative brings Jon de la Mothe on board

DigitalPeople Moves

The former CBC exec joins the agency as VP, platforms and technology.



What’s the ROI on the Olympics?

DigitalFeaturesMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



CBC, Radio-Canada awarded 2018, 2020 Olympic broadcast rights

RadioTelevision

The public broadcaster will work with Bell Media and Rogers Media to execute the large-scale media event, with CBC/Radio Canada broadcasting popular “first-tier” events, such as hockey.



A guide to NHL changes in Canada

DigitalTelevision

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.



Graph: Who landed where on the hot topics of Let’s Talk

Television

A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.