Articles Tagged ‘CBC’
Heartland renewed at CBC
The Alberta-shot drama will surpass 190 episodes during its eleventh season.
CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
Ancestry digs into Canada’s history with CBC
Details on the brand stepping into branded vignettes with the pubcaster.
CBC orders more Murdoch Mysteries
The pubcaster ordered 18 more episodes for the show’s eleventh season, as well as a two-hour Christmas special.
CBC greenlights Schitt’s Creek season four
With a third season of strong ratings underway, the pubcaster is targeting winter 2018 for the debut of new episodes.
Media leaders on ‘adlergic’ audiences, an ad-free CBC and new revenue streams
Media execs from CBC, Corus and Bell on the challenges they face for ad dollars.
Great British Bake Off format headed to CBC
The Great Canadian Baking Show will go into production in May ahead of a fall 2017 premiere.
ICYMI: Dan Aykroyd to appear on Workin’ Moms; Facebook tests job postings
In case you missed it: The Saturday Night Live alumnus will appear as Catherine Reitman’s father on the CBC’s newest comedy and Facebook could be taking on LinkedIn.
CBC/Radio-Canada unveils new sports sales and marketing team
Adam Mitchell has been named director of sports partnerships under the new structure.
CBC to nearly triple Cancon spending in 2017-18
The broadcaster has laid out plans to allocate $92 million annually toward the creation of Canadian-made content in the next four years.
ICYMI: New original series coming to CraveTV, BBC Earth arrives in Canada
In case you missed it: A new comedy from the minds of Letterkenny, Blue Ant’s new specialty channel and how Bell Media upped its Let’s Talk game.
Ed Greenspon on how the news industry can be saved
Public Policy Forum’s report, The Shattered Mirror, included giving advertisers more incentive to place ads in Canadian media and removing the CBC from the digital advertising game.
North American Indigenous Games finds broadcast partner in CBC
The agreement will feature at least 100 hours of coverage including radio docs and digital content.
Local focus grows for RBC in year two of Olympic program
The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.