Articles Tagged ‘CBC’

Hubert Lacroix

CBC has hit its reach targets. What’s next?

The pubcaster reached some of its 2020 goals early, but it’s still looking ahead at better engagement and analytics.

CBC becomes Canada’s official rugby broadcaster

A multi-year deal with Rugby Canada will follow the country’s teams to Tokyo 2020.

yds-gorddownie_mock-623x350

ICYMI: Spotify uses Canadian data for new campaign

Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.

Copied from Playback - Copied from Media in Canada - phoneShutterstock

CBC launches ad-free and ad-supported TV apps

The app allows for live streaming of the pubcaster’s 14 regional channels, as well as on-demand viewing of its shows and exclusive digital content.

Photo-4_cer_opening_mm_24-623x350

CBC signs on for two more Paralympic Games

A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.

KarenNelsonField

CBC’s media forum challenges preconceived ideas

What does The Simpsons have to do with an agency environment? Is there power in pixels? Three takeaway’s from the pubcaster’s event.

Murdoch Mysteries pic

CBC unveils Christmas programming lineup

The pubcaster’s festive slate includes a two-hour, B.C.-shot Murdoch Mysteries special and comedy MOW A Christmas Fury.

cbcShutterstock

CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

Mixed Doubles

CBC mixes it up with mixed doubles curling

The pubcaster has partnered with Curling Canada to offer five annual curling events, with Manitoba chain Canad Inns stepping in as an inaugural event sponsor.

shutterstock_178578869

Hockey Night in Canada premiere sees four-year high

The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.

Playdium Whitby Rendering Exterior

ICYMI: Cineplex’s new Playdium concept

Plus, CBC/Radio-Canada’s Winter Olympics coverage and Quebec’s provincial streamer tax.

20914602_1559377244123500_7254558024969865437_n

CBC signs on as official gymnastics broadcaster

CBC will cover the four-day event with 20 hours of content on linear and digital, building on CBC’s Road to the Olympic Games strategy.

JolyVidCap2

Heritage minister’s culture policy offers vision, few hard details

The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.

rickMercer

Rick Mercer Report to end after 15th season

The final season premieres on the CBC tomorrow.

digitalShutterstock

CBC audiences turn to digital

The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.