Articles Tagged ‘GroupM’

mobile

Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

stuartGarvie

Stuart Garvie on pricing wars and mixing up the media plan

As the Bell Media sales head preps to head back to agency life, he reflects on the changes he’s seen in a few short years — and where he still wants to see movement.

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Global ad spend may slow, but Canada to remain steady: report

Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.

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GroupM’s Motion Content Group teams with Bell Media

The division’s director of programming Tony Moulsdale said the content deal is the largest the new company has made in the Canadian market to date.

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MEC and Maxus to become Wavemaker

The former moniker of a specialized content division expands to cover the 8,500-employee media division.

MartinSorrell

ICYMI: Net sales down at WPP, Facebook updates Journalism Project

Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.

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GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.

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Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

brianLesser

People Moves: GroupM CEO departs, Postmedia layoffs and more

Brian Lesser is leaving GroupM for a new role, Postmedia continues to cut staff and other industry moves from the week.

jonathanWood

People Moves: Maxus names new director, Kijiji adds head of display sales

What Jonathan Wood and Jean Rodrigue will be doing in their new roles.

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Rodney Perry to lead [m]Platform Canada

The former Xaxis Canada leader has also named the agency heads that will work with him as the division is formalized in the market.

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GroupM adds a chief product officer

Jack Smith has been tasked with helping WPP’s media agencies develop new products and services for clients.

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GroupM to merge Maxus and MEC

A six month review process is underway at the country level for the newly combined agency.

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Lindsay Pattison says transformation is coming at GroupM

The media investment company’s new chief transformation officer on getting the GroupM agencies working together.

aliasGrace

ICYMI: CBC sets Alias Grace premiere date, GroupM launches new content company

In case you missed it: Smak has also hired Amanda Ploughman and Cineplex is opening another Rec Room.