Articles Tagged ‘GroupM’
ICYMI: Maxus one of the top places to work; Users up and revenue down for Twitter
In case you missed it: Maxus Canada named to Canada’s top workplaces, Twitter’s latest quarterly numbers, Fuse Marketing Group adds a media director and Pizza Pizza signs on with the Scotiabank Road Hockey to Conquer Cancer.
Five questions with Irwin Gotlieb about the future of Canadian TV
The GroupM chairman tells Canada’s TV industry to “get over it and get on with it” on addressable TV.
MediaCom Canada fills vacant c-suite posts
The GroupM agency has added a chief client officer and chief strategy officer at its Toronto office.
Ann Stewart upped to CEO of Maxus Canada
The long-time agency lead has been promoted following a year of account and award growth.
GroupM adds a North American CMO
Jim Meyer has joined the company in the role, tasked with defining the media group’s benefits in the market.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum
The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
Xaxis names new global lead
Nicolas Bidon has been named president of GroupM’s programmatic arm.
Canada’s digital ad market share outpaces global average: study
The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.