Articles Tagged ‘GroupM’

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Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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The Big Picture: Maxus’ CEO Lindsay Pattison

The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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Maxus hires Lindsey Talbot to lead all-channel trading

The move is part of the agency’s strategy toward a “holistic approach of media buying.”

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2015 in review: Major moves that reshaped the media business

Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.

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Mid-season window: the state of TV buying

How TV buying strategies are changing as media dollars shift increasingly to digital.

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GroupM acquires The Exchange Lab

Co-founder James Aitken is leaving the company as it merges into WPP.

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Matt Sweeney to head Xaxis in North America

The former SVP, client engagement has moved into a CEO position.