Articles Tagged ‘GroupM’
Ari Bluman of GroupM passes away
The agency’s chief digital officer for North America succumbed after a long battle with cancer.
Xaxis Montreal’s new account services lead
Jason Cobbler joins the programmatic platform just as it opens a new Quebec office with GroupM.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
ICYMI: Maxus Canada recognized, ads coming to NBA jerseys
In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.
MEC launches content division
Called Wavemaker, the global launch will be led by Tim Flattery.
GroupM launches Live Panel
The holding company has come out with a consumer and media insights solution to be used across its partner agencies.
Mindshare names new leadership
Ernie Simon has been promoted to CEO for North America.
MediaCom Canada adds a director
Charmain Emerson has joined the team as director of new business and marketing.
Instagram expands its video options
Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.
The Big Picture: Maxus’ CEO Lindsay Pattison
The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.
GroupM wants more from Canadian publishers
In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.