Articles Tagged ‘GroupM’

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Ari Bluman of GroupM passes away

The agency’s chief digital officer for North America succumbed after a long battle with cancer.

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Xaxis Montreal’s new account services lead

Jason Cobbler joins the programmatic platform just as it opens a new Quebec office with GroupM.

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GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

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ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).

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ICYMI: Maxus Canada recognized, ads coming to NBA jerseys

In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.

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MEC launches content division

Called Wavemaker, the global launch will be led by Tim Flattery.

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.

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Mindshare names new leadership

Ernie Simon has been promoted to CEO for North America.

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MediaCom Canada adds a director

Charmain Emerson has joined the team as director of new business and marketing.

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Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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The Big Picture: Maxus’ CEO Lindsay Pattison

The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.