The deal ensures 100% viewability of display ads placed on Conde Nast’s website for GroupM clients.
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
Lindsay Pattison takes over at the helm of the agency from Vikram Sakhuja, who will remain in the group.
The beer company is continuing work with the GroupM agency following a closed review.
Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.
Stuart Garvie’s Let’s Talk TV presentation focused on the negative impact of removing the practice, and on the need for greater measurement and access to STB data from broadcasters.