Articles Tagged ‘GroupM’

darcyMacNeil

Mindshare Canada expands with Content+ division

CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.

jimMeyer

GroupM adds a North American CMO

Jim Meyer has joined the company in the role, tasked with defining the media group’s benefits in the market.

rob norman

GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum

The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.

magazineNewspaperShutterstock

What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

Copied from strategy - maxusCanada

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

nicolasBidon

Xaxis names new global lead

Nicolas Bidon has been named president of GroupM’s programmatic arm.

Copied from Playback - Copied from Media in Canada - canadianMoneyShutterstock

Canada’s digital ad market share outpaces global average: study

The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

manShoppingShutterstock

Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

handshake, people move

GroupM streamlines North American operations

The holding company has organized its management structure under the pillars of media investment and platform services.

Castree

MEC hires Videology MD as global CEO

Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.

awardShutterstock

Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.