The company has named a new chief trading officer and Quebec president, relocating both new hires from outside Canada.
The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.
The win means the hotel website will have some Canadian representation after formerly being handled from the U.S.
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.
The agency is handling media planning and buying for the company’s fleet of products, which includes Cold-FX, Swiss Herbal and Bausch + Lomb.