Articles Tagged ‘GroupM’



MediaCom names new COO

People Moves

GroupM veteran Toby Jenner has been promoted to the role.



L’Oreal is ‘Shazam-ing’ this Sunday’s Oscars

DigitalMobileTelevision

How the makeup brand is changing up its Academy Awards play this year, and details on other sponsors, ahead of this Sunday’s broadcast.



Game over for Super Bowl simsub: media reaction to CRTC decision

Television

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.



Microsoft gets exclusive with GroupM

DigitalMobile

The agency is getting first dibs at new ad units until the end of March.



L’Oreal inks integration deal with eTalk for The Brush Contest

DigitalPrintscreening-roomTelevision

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.



MEC’s prescription for a successful 2015

Research

What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.



GroupM appoints director of privacy

People Moves

The company has named Rachel Glasser to the role, with online behavioural advertising as a key focus.



Alastair Taylor named Pauchuk’s ‘right hand’ at MEC

People Moves

The former SVP and managing director has been promoted to a new role at the agency.



Mindshare Canada adds two

People Moves

The agency has hired Greg Araujo as director of analytics and Kirsten Moore as a managing director, closing 2014 as Office of the Year for the Mindshare network in North America.



GroupM’s data-driven C-Suite hire

People Moves

The company’s new chief information officer was most recently at UBM in London.