What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.
The company has named Rachel Glasser to the role, with online behavioural advertising as a key focus.
The former SVP and managing director has been promoted to a new role at the agency.
The company’s new chief information officer was most recently at UBM in London.
Joint ventures, partnerships, collaborations, whatever you call them, the president of Maxus Canada says they will be ruling the next 12 months.
The deal ensures 100% viewability of display ads placed on Conde Nast’s website for GroupM clients.
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.