Articles Tagged ‘GroupM’

L’Oreal inks integration deal with eTalk for The Brush Contest


Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.

MEC’s prescription for a successful 2015


What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.

GroupM appoints director of privacy

People Moves

The company has named Rachel Glasser to the role, with online behavioural advertising as a key focus.

Alastair Taylor named Pauchuk’s ‘right hand’ at MEC

People Moves

The former SVP and managing director has been promoted to a new role at the agency.

Mindshare Canada adds two

People Moves

The agency has hired Greg Araujo as director of analytics and Kirsten Moore as a managing director, closing 2014 as Office of the Year for the Mindshare network in North America.

GroupM’s data-driven C-Suite hire

People Moves

The company’s new chief information officer was most recently at UBM in London.

2015 will be the year of collaboration: Stewart


Joint ventures, partnerships, collaborations, whatever you call them, the president of Maxus Canada says they will be ruling the next 12 months.

GroupM partners with Conde Nast on viewability


The deal ensures 100% viewability of display ads placed on Conde Nast’s website for GroupM clients.

MediaCom adds to leadership team

People Moves

The agency has hired two new SVPs, with Kevin Kivi and Kevin Krossing both joining the Toronto office.

MAOY Bronze: MEC’s groundbreaking year


The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.