Articles Tagged ‘GroupM’

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What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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Xaxis names new global lead

Nicolas Bidon has been named president of GroupM’s programmatic arm.

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Canada’s digital ad market share outpaces global average: study

The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.

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GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

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Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

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GroupM streamlines North American operations

The holding company has organized its management structure under the pillars of media investment and platform services.

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MEC hires Videology MD as global CEO

Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.

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Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

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Snapchat gets serious about ads

The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.

Taco Bell

Inside Taco Bell’s branded sleepover

The fast food joint has teamed with short-term rental service Airbnb for the first time to give consumers a quesadilla-themed stay.

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ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review

In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).

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BMO and Vice talk money with new vertical

The financial company is targeting millennials with its sponsorship of Vice Money.