Articles Tagged ‘GroupM’

william-iven-8515

GroupM updates viewability standards for mobile age

With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.

Fancy Feast Popup-80

Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

brianLesser

People Moves: GroupM CEO departs, Postmedia layoffs and more

Brian Lesser is leaving GroupM for a new role, Postmedia continues to cut staff and other industry moves from the week.

jonathanWood

People Moves: Maxus names new director, Kijiji adds head of display sales

What Jonathan Wood and Jean Rodrigue will be doing in their new roles.

rodneyPerry

Rodney Perry to lead [m]Platform Canada

The former Xaxis Canada leader has also named the agency heads that will work with him as the division is formalized in the market.

jackSmith

GroupM adds a chief product officer

Jack Smith has been tasked with helping WPP’s media agencies develop new products and services for clients.

maxusMEC

GroupM to merge Maxus and MEC

A six month review process is underway at the country level for the newly combined agency.

lindsayPattison

Lindsay Pattison says transformation is coming at GroupM

The media investment company’s new chief transformation officer on getting the GroupM agencies working together.

aliasGrace

ICYMI: CBC sets Alias Grace premiere date, GroupM launches new content company

In case you missed it: Smak has also hired Amanda Ploughman and Cineplex is opening another Rec Room.

kate-serbin-31030

Canadians consume more digital (and block more ads) than most: study

GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.

maxusCanada

ICYMI: Maxus one of the top places to work; Users up and revenue down for Twitter

In case you missed it: Maxus Canada named to Canada’s top workplaces, Twitter’s latest quarterly numbers, Fuse Marketing Group adds a media director and Pizza Pizza signs on with the Scotiabank Road Hockey to Conquer Cancer.

tvShutterstock

Five questions with Irwin Gotlieb about the future of Canadian TV

The GroupM chairman tells Canada’s TV industry to “get over it and get on with it” on addressable TV.

catherineLautier

MediaCom Canada fills vacant c-suite posts

The GroupM agency has added a chief client officer and chief strategy officer at its Toronto office.

Ann Stewart

Ann Stewart upped to CEO of Maxus Canada

The long-time agency lead has been promoted following a year of account and award growth.

darcyMacNeil

Mindshare Canada expands with Content+ division

CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.