Articles Tagged ‘GroupM’

Stories Home 3 Snapchat Live Stories June 6

Snapchat gets serious about ads

The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.

Taco Bell

Inside Taco Bell’s branded sleepover

The fast food joint has teamed with short-term rental service Airbnb for the first time to give consumers a quesadilla-themed stay.


ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review

In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).


BMO and Vice talk money with new vertical

The financial company is targeting millennials with its sponsorship of Vice Money.


Kelly Clark named global CEO at GroupM

The former North American lead takes over effective immediately.


Nespresso goes ‘live’ with ET Canada

The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.


Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

Ad spend

GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.


GroupM targets brand safety with new hire

Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.


m/SIX touches down in Canada

Kerry Mitchell will lead the team at the agency, which has recently expanded into the market.


360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.