Articles Tagged ‘GroupM’
GroupM commits to tech and data with new leader
Xaxis founder and CEO Brian Lesser is taking over the top role for North America.
Kelly Clark stepping down at GroupM
The North American CEO cites personal reasons for his decision to step down.
Darren Hardeman moves to M2
The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.
Sluggish global economy impacts media forecast
GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.
GroupM Canada adds to exec team
The company has named a new chief trading officer and Quebec president, relocating both new hires from outside Canada.
GroupM pacts with BuzzFeed
The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.
Mindshare picks up Booking.com
The win means the hotel website will have some Canadian representation after formerly being handled from the U.S.
Bell makes viewability pact
The media co will be providing viewability tracking through a new partnership with Moat Analytics.
New chief strategy officer at Mindshare
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
MediaCom tops global RECMA report
The agency beat former leader Carat on the Network Diagnostics ranking, which measures agencies based on factors like pitch competitiveness.