Articles Tagged ‘GroupM’



New Maxus CEO leans into digital with hire

DigitalPeople Moves

Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.



GroupM urges CRTC to keep sim sub

DigitalTelevision

Stuart Garvie’s Let’s Talk TV presentation focused on the negative impact of removing the practice, and on the need for greater measurement and access to STB data from broadcasters.



MediaCom Canada adds an SVP

People Moves

Grant Channer has joined the agency, working as a business director for the GroupM shop.



GroupM creates new C-suite role

People Moves

Dominic Proctor, president of the company on how moving Colin Barlow (pictured) into a COO position will expedite growth plans.



GroupM posts optimistic global forecast

Research

Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.



Let’s Talk TV: Simultaneous substitution

FeaturesResearchTelevision

Ahead of this fall’s CRTC hearings, a look at the issues and arguments for and against the longstanding policy of substituting Canadian ads into US programming.



GroupM shuffles its North American c-suite

People Moves

Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.



AOL debuts Road to Disrupt doc series

Digital

Produced by AOL Studios, all 12 episodes of the series are available for streaming in the US, UK and Canada.



Choose your own adventure: Specialty TV edition

FeaturesTelevision

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?



The new media partners

Digital

Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.