Articles Tagged ‘GroupM’



AOL debuts Road to Disrupt doc series

Digital

Produced by AOL Studios, all 12 episodes of the series are available for streaming in the US, UK and Canada.



Choose your own adventure: Specialty TV edition

Television

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?



The new media partners

Digital

Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.



MLSE reworks its search strategy

DigitalMobile

How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.



Maxus names new North American CEO

People Moves

Steve Williams is leaving PHD to take on the role.



Mediacom adds global strategy officer

People Moves

Jon Gittings is joining the agency from his most recent role at OMG.



Mindshare expands c-suite

People Moves

Karen Nayler tells MiC about the people she calls her “enabling” team.



OMD tops 2013 Gunn Report

Awards

The report, which tallies award wins, also handed out nods for top holding company, campaign and advertiser of the year.



MEC releases its 2014 trend preview

Research

With trends from connected devices turning into connected living to data and marketing growing up, the fourth annual Review Preview is written by senior staff at the agency from across its international network.



Maxus expands content play

People Moves

Mark Egan, CSO for the agency in North America, tells MiC about the recent addition of its first content director, Lori Greene.