Articles Tagged ‘GroupM’
GroupM targets brand safety with new hire
Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.
MediaCom wins BRP
The agency will handle the account, which includes Ski-Doo and Sea-Doo, out of its Quebec office.
m/SIX touches down in Canada
Kerry Mitchell will lead the team at the agency, which has recently expanded into the market.
360 video takes viewers on a virtual trip
Tourism Australia is showcasing Brisbane in a new display ad unit.
Canadian mobile users getting fickle with apps
Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.
Schick goes content-heavy with new campaign
The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.
Ari Bluman of GroupM passes away
The agency’s chief digital officer for North America succumbed after a long battle with cancer.
Xaxis Montreal’s new account services lead
Jason Cobbler joins the programmatic platform just as it opens a new Quebec office with GroupM.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
ICYMI: Maxus Canada recognized, ads coming to NBA jerseys
In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.
MEC launches content division
Called Wavemaker, the global launch will be led by Tim Flattery.
GroupM launches Live Panel
The holding company has come out with a consumer and media insights solution to be used across its partner agencies.
Mindshare names new leadership
Ernie Simon has been promoted to CEO for North America.