Articles Tagged ‘GroupM’

darrenHardeman

Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

Ad spend

GroupM downgrades global estimate

The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.

johnMontgomery

GroupM targets brand safety with new hire

Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.

kerryMitchell

m/SIX touches down in Canada

Kerry Mitchell will lead the team at the agency, which has recently expanded into the market.

tourismAustralia360Video

360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

smartphoneShutterstock

Canadian mobile users getting fickle with apps

Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.

karineHuard

Mindshare adds a director

Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.

schick2-morningsmoothie

Schick goes content-heavy with new campaign

The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.

ariBluman

Ari Bluman of GroupM passes away

The agency’s chief digital officer for North America succumbed after a long battle with cancer.

0312144

Xaxis Montreal’s new account services lead

Jason Cobbler joins the programmatic platform just as it opens a new Quebec office with GroupM.

axelDumont

GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

quantico

ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).