Articles Tagged ‘GroupM’



Ipsos eyes Canada for launch of new survey

Research

GroupM is on board in Canada to use Touchpoints, a tool developed by Ipsos Reid MediaCT.



Maxus names new global CEO

People Moves

Lindsay Pattison takes over at the helm of the agency from Vikram Sakhuja, who will remain in the group.



AOL announces more fall premiere dates

DigitalMobile

Laugh Lessons with Kevin Nealon, produced by Ellen DeGeneres’ company, bows Oct. 9.



New Maxus CEO leans into digital with hire

DigitalPeople Moves

Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.



GroupM urges CRTC to keep sim sub

DigitalTelevision

Stuart Garvie’s Let’s Talk TV presentation focused on the negative impact of removing the practice, and on the need for greater measurement and access to STB data from broadcasters.



MediaCom Canada adds an SVP

People Moves

Grant Channer has joined the agency, working as a business director for the GroupM shop.



GroupM creates new C-suite role

People Moves

Dominic Proctor, president of the company on how moving Colin Barlow (pictured) into a COO position will expedite growth plans.



GroupM posts optimistic global forecast

Research

Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.



Let’s Talk TV: Simultaneous substitution

FeaturesResearchTelevision

Ahead of this fall’s CRTC hearings, a look at the issues and arguments for and against the longstanding policy of substituting Canadian ads into US programming.