Articles Tagged ‘M2’


RBC’s future-focused Canada 150 program

The bank is giving youth $150 and using what they do with the money to fuel a social media-heavy national birthday campaign.


2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.

Will Pate

Will Pate joins Connected Lab

As the new head of strategy, the former m2 VP is introducing companies to the world of next-gen tech.


Initiative adds a director

Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.

Helen Galanis

Helen Galanis to head Initiative

The former Rogers executive takes over as president of the agency, following the folding of m2 into the company.

money, Canada

m2 merges with Initiative

With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.


Michele Pauchuk takes over reins at CMDC

As the new head of the Canadian Media Directors’ Council, the MEC president will continue the body’s focus on accountability.


M2 adds to digital team

The agency has hired a new director and promoted two others in the division.


Darren Hardeman moves to M2

The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.

Group - Scott, Christine, Bonnie

m2 adds three to its team

The IPG Mediabrands agency has expanded its communications strategies and broadcast teams by creating three new positions.


Blog: You oughta meet these Young Lions

Lauren Richards, CEO at Pollin8, on why the media industry could use more of what Young Lions winners Celia Gibb and Megan Metzak have got.


Always wins Media Gold

#LikeAGirl also earns a Bronze, while Canada’s Young Lions Media team takes home a Silver.


Canadian Young Lions winners revealed

Megan Metzak from Olive Media and Celia Gibb from M2 won the Media category, and will be representing Canada in Cannes this June.


RBC Insurance taps into homeowners’ dreams

The insurance co is leveraging House and Home magazine’s strong social presence to establish itself as an authority in home maintenance.