Atedra spins off standalone DOOH DSP
Adstanding has access to 250,000 digital screens across North America.
Horizon acquires stake in digital experience company First Tube
The platform’s various extensions of live events will be integrated into the media agency’s suite of client services.
Unscripted shows stay on top of the ratings: Numeris
America’s Got Talent was once again the top-rated show, while F1 races continue to build a Canadian audience.
Corus profit dips in Q3 despite revenue gains
President and CEO Doug Murphy told investors the company’s diverse business portfolio will help it “withstand recessionary pressures” in 2023.
SiriusXM launches its ad buying platform in Canada
AudioGO provides an integrated platform to buy and target audio ads across digital music and podcast platforms.
Pattison Outdoor adds Woodstock to its transit network
The deal adds 13 buses to the company’s roster of transit vehicles.
Top radio advertisers keep up their buys: Media Monitors
With a few exceptions, things looked very similar to last week in both Toronto and Montreal.
Scotiabank pauses Hockey Canada sponsorship amid sexual assault scandal
In an open letter, the bank’s president and CEO says it wants to hold the organization accountable for behaviour contrary to its beliefs and values.
TikTok, Reddit and LinkedIn are gaining social media share
The latest MTM report looks at how Canadians are using social media in 2022.
Spotify and IAS partner on audio brand safety
UM Worldwide is helping test a solution to give advertisers more confidence in a growing area of ad spending.
CBC renews AOR assignment with Initiative
The agency will continue to handle media duties across the pubcaster’s broadcast and digital properties.
How an Amazing Race sponsorship fits with Guru’s growth plans
A sizeable presence during one of season’s most-watched shows is part of a broader summer strategy that includes festivals and other events.
BMO extends Toronto FC sponsorship for 10 years
Part of the bank’s investment will be giving girls and women greater access to soccer through the team’s Kickstart program.
Kinesso and Matterkind round out leadership teams
Christy MacLeod, Erin Rhan and Michelle Primrose will be helping the two teams collaborate and deliver tech solutions in Canada.
Cannes 2022: Carat wins a Media Lion
The agency’s work on Rethink’s “Draw Ketchup” for Kraft Heinz earned Bronze, one of seven Lions Canadian agencies won across four categories.
