Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Moosehead ups media spend ahead of Canada Day
Media Experts work includes OOH and digital/social integration.
Industry News: Pattison Outdoor unveils virtual planning tool
Meanwhile, NLogic plans a new consumer behaviour survey and Instacart joins on as sponsor of The Bear.
Maple Leaf Foods teams up with Skip and Flipp
The brand is launching the 2nd phase of its campaign promoting external businesses that would typically be considered competitors.
McDonald’s dominates airwaves, Sico returns to the charts: AdEase
IKEA followed closely in 3rd place in the ranking for the week of June 16 to 22.
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
Google faces pressure from the U.K. to reform its search practices
The tech giant would have to increase transparency for publishers and open up to rival search and AI services.
Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
Longest-standing sponsor Chevrolet returns for the 11th consecutive season.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
Spotted: Astro shouts ‘Welcome, eh!’
Passengers flying into Toronto Pearson Airport are getting a uniquely Canadian greeting.
FTC clears Omnicom’s acquisition of IPG with one big caveat
The proposed consent order prohibits Omnicom from withholding ad dollars from media publishers based on their political or ideological views.
Behind the Buy: Social pushes Giuseppe ‘Practice with a Pro’ nationwide
The campaign represents the brand’s largest social media and influencer effort in Canada to date.
Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
The activation builds on previous initiatives to bring the brand’s promotions to life through shareable experiences on social media.
Industry News: MediaTonik signs Golf Le Monde
Meanwhile, Blue Ant adds a FAST channel to Roku in Canada and WhatsApp adds discoverability features.
Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
While the creative team took home Gold in Design, the media duo picked up Canada’s first Media medal in a decade.
Egale goes big on digital and interactive in its latest campaign
Posters that trigger videos and a geo-targeted audio tour are combined with print, TV and social.
