
Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
Sponsored

Canadians still unsure about AI in customer service: survey
Around a third of respondents said they are willing to interact with an AI agent if it reduces their time on hold.

L’Oreal Canada names two media AORs
Labelium Canada and Media Experts will lead the brand’s media strategy and activation in the country.

OMD Canada appointed media AOR by Holt Renfrew
The agency’s first work for the retailer is expected to appear for the 2025 holiday season campaign.

Industry News: SiriusXM Canada launches first 24/7 pro wrestling channel
Meanwhile, MediaTonik takes on digital ad sales for Quebec publisher Icimédias.

Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.

CMPA proposes ‘codes of practice’ at CRTC’s market dynamics hearing
Regulatory framework similar to one implemented in the U.K. ‘would help restore commercial balance.’

McDonald’s dominates AdEase Radio for fourth week
Toyota ranked second, experiencing an increase in combined occurrences from the previous week.