Spotted: Kraft Heinz keeps things slow
OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.
M32 adds features and new publishers
The ad tech company has more support for audio ads on its publisher platform, which now counts RNC and Ricardo as clients.
ICYMI: Sportsnet expands WWE programming
Plus, Waze expands its ad tools and John Hinds retires from News Media Canada.
The numbers behind TikTok’s content safety efforts
The platform’s latest transparency report shows how many videos it removed for violating its guidelines.
Reprise is harnessing AI to optimize performance media
The global agency taps artificial intelligence expert Vincent Spruyt to lead its new AI division.
DAX becomes Canadian partner for NPR’s podcasts
The network becomes the exclusive source for Canadian advertisers looking to reach the audiences of programs including Fresh Air and Planet Money.
Ad revenue down by 15.9% at Quebecor in 2020
The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.
Four new sponsors join Big Brother Canada
Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
Sportsnet and Canada Basketball partner beyond the broadcast
New events and original content creation will shine a brighter light on basketball in Canada.
How rising COVID cases have impacted travel patterns: report
The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.
Police procedurals continue to lead ratings: Numeris
The Rookie dominated nationally and found its way into the top five in most markets.
How Canadians feel about commercial radio stations
Research from Ipsos and the CRTC shows they still prefer it over other audio platforms, but there are big areas for improvement.
TikTok integrates with Shopify and expands ad solutions in Canada
The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.
Governments move up in Toronto and Montreal: Media Monitors
McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
