Bell Media looks ahead to summer on CTV and TSN
Some sports, such as PGA Tour golf and NASCAR, will return to airwaves, albeit without live audiences.
9-1-1 finale takes it: Numeris
Some of the most popular shows of the spring have now concluded for the season.
Government reduces radio spend, auto still high in Toronto
Plus, some categories in Montreal are starting to pick up once again.
The Beer Store goes digital for a social distance-friendly campaign
A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.
Calling all agencies: AOY kicks off first entry phase
In light of the pandemic, strategy has made criteria changes to a couple categories.
Torstar to be sold
NordStar Capital will take the company private, with CEO John Boynton staying on.
Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes
The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.
Neo-Traffic drops the ‘Traffic’
As it expands into gas station advertising and gym advertising, the OOH vendor says it’s time to broaden its horizons.
Which categories pulled the most TV spend?
Plus, who ramped up during March and April and who’s showing signs of bouncing back?
How Le Devoir has remained in the black, even amidst COVID
While advertising has been decreasing in the last four months, subscription revenue and donations have played a crucial part in the business model.
The Weather Network finds the silver lining
A Brighter Day focuses on good news when Canadians need it the most.
Quebecor launches new native ad format on 15 sites
The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.
La Presse introduces new non-skippable ad unit
The Quebec media giant developed the units in response to slowed revenue from COVID-19.
Shepherding through the mayhem: roundtable
Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.
Baroness von Sketch Show to end after five seasons
The CBC sketch comedy stars and co-creators released a joint statement on the decision to end the series with its fifth and final season, set to air this fall.
