Bree Rody
People Moves: SMI hires seasoned marketer
Plus, Camden hires a VP from the vendor side, and XMC nabs a sponsorship veteran.
Pandemic Pivot: Adapt Media is now investing in intelligence
Already having roots in research and data took the company from doing studies to linking with multiple partners on new offerings.
AB InBev is not reviewing media accounts, retains Vizeum in Canada
Vizeum confirmed that the account will remain with its agency, but little is known about how long that will be the case.
AGT and Big Brother battle for the top: Numeris
America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.
Inside Enthusiast Gaming’s big acquisition
The deal with Blue Ant Media to purchase Omnia Media has officially closed, strengthening Enthusiast’s entertainment network.
Broadsign, Verizon expand partnership
Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.
Teachers out-spend Ontario gov on radio in Toronto: Media Monitors
Meanwhile, auto sectors and QSRs saw big boosts, while finance slipped.
Sportsnet and EA Sports team up on branded content series
It’s the first time EA Sports has worked with the network in an effort to promote its new game.
Programmatic spend recovering, but some brands still shying away
Some of the biggest spenders are in education, entertainment, professional services, tech, home furnishings and finance.
What are the new long-term media habits of COVID?
Video is a big winner, while podcasts and esports continue to attract a niche audience.
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
ICYMI: TikTok’s CEO steps down, Google gets philanthropic
Plus, Discovery sets its fall slate.
As VPN usage surges, will Canadian advertisers lose out?
Canadian YouTube viewers aren’t always viewing local ads, and U.S. advertisers are sometimes wasting dollars on non-U.S. viewers.
Creative fares better than media in Q2 for WPP
A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.
