Bree Rody
Spotted! Interac embraces a sense of play
The financial services brand is targeting young people with a game to show them how easy it is to split the bill.
Alberta’s weeklies gain a national advantage
A new partnership between the Alberta Weekly Newspapers Association and AdCanada will mean one contract for weeklies, simplifying the process for brands.
Pompe Media pairs with Neo-Traffic for place-based expansion
Neo-Traffic’s parent company Media Group has taken a 50% share in the gas pump specialist, allowing for national expansion.
Vividata strikes new partnership for greater granularity
The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.
Touche!’s Antoine Nguyen inspires insights
This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.
Who is Media Central and what does it have in store for Now?
New CEO Brian Kalish talks openly about finances, staffing and why exactly his upstart media company sought the Toronto weekly.
Details released on Canada’s newest original cooking show
Corus is hoping cultural diversity and emotional appeal will attract international attention – and plenty of sponsors.
The MIAs Gold winners are here
Missed the show last night? Don’t worry, we’ll catch you up on the best in media, content, data and more.
What’s the state of Canadian programmatic?
Private marketplace trading is healthier in Canada than the U.S., but according to eMarketer, local video inventory is low.
Nutrl says cheers to the NHL
Now both the official vodka and vodka soda of the NHL, the deal is indicative of changing beverage trends among young drinkers.
IAB Canada names new board of directors
The Globe and Mail’s Andrew Saunders will chair the board, and leaders of specialty councils and committees have also been selected.
Vice has the munchies for oat milk
To promote its new Oat Yeah beverage, Silk looks to tap numerous sub-audiences, from environmentalists to early adopters.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
