Bree Rody
Media roundtable: Switching up the pitching
Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.
Postmedia launches new standalone health site
Healthing.ca will be supported primarily by healthcare brand and charity sponsors and is part of the company’s goal to expand its digital presence.
Daily Hive adds in-house content arm
The Vancouver-based digital media company is formalizing its custom offering after building “hundreds” of pieces of branded content per month.
Media roundtable: Has media become ‘The Hunger Games?’
Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?
Media roundtable: What really matters in the pitch?
MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.
Wiser’s takes over Sportsnet’s morning show
In the third iteration of the Alumni Whisky Series, the Corby brand will take to the radio airwaves to tell the stories of some of Canada’s favourite hockey stars.
How The Discourse reconciles its work with Facebook’s news accelerator
Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.
Quebecor revenues up, but advertising weakens slightly
Media revenues were down, but acquisitions helped to offset advertising setbacks.
Media roundtable: How agencies are investing differently
Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?
Marketers are putting programmatic back in agencies’ hands: study
This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.
APTN’s new CEO on branching out and building up
MiC gets up-close and personal with Monika Ille, who wants to grow the profile of APTN while staying true to its cultural roots.
AcuityAds reports profitable third quarter
The Toronto-based adtech company reported big growth in self-serve and connected TV advertising.
Connected Interactive gets granular with Environics Analytics
A new partnership will see the Toronto-based programmatic company get access to behavioural and financial information, as well as premium segmentation info.
Adapt Media expands into the Mink Mile
The large-format static boards target one of Toronto’s busiest – and most high-end – shopping and working districts.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
