Bree Rody
Loopmedia wins the mandate for OCAD
Loop will handle traditional buying and other aspects of marketing, while agency Tug has partnered on digital buying.
Cirque du Soleil ad comes to life with AR
The Quebec entertainment company wanted to add an interactive element beyond a traditional print buy with Quebecor.
Another sports streamer enters the Quebec market
TVA Sports Direct has the rights to the NHL Stanley Cup Playoffs, as well as the Montreal Impact and Rogers Cup.
Cue wins La Presse
The legacy Quebec publication, now digital-only, offers Cue its first foray into the Francophone market.
CBC takes sketch comedy from stage to screen with new series
The series will focus on male friendship, toxic masculinity and race, filtered through a comedy lens.
Toys “R” Us up to bat as new Blue Jays sponsor
The retailer is aiming for a home run with kids and families by having a big-league presence at regular games for the next three seasons.
Horizon, Cossette lead sponsorships for Adult Swim Canada
A major QSR and free-to-play gaming website will imitate Adult Swim’s signature between-show bumps.
Carat wins Steam Whistle
Agency president Jeff Dack says the brewery is ready for the next stage of its lifespan, having recently expanded to a mass play.
Another big buy for OLG: Media Monitors
CTV also stayed on top in Montreal.
TSN 1040 revamps radio lineup
As its main market competition Sportsnet 650 gains ground, the Bell Media-owned station is changing things up to stay ahead of trends.
SVODs and ads: It’s complicated
With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.
TLN buys back its shares from Corus
The deal, valued at $19 million, will now see the specialty net operate autonomously.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
