Catherine Phillips
Who are Canada’s ‘four screen’ Anglophones?
The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.
Snapchat rolls out self-serve AR for advertisers
The platform has been shifting its focus from consumer experience to programmatic ad buying.
Campsite announces MaxTV DOOH integration
The new partnership will see Campsite’s inventory reach approximately 9,000 individual screens in neighbourhoods nation-wide.
Digital-first turns up the volume on TV ad spend
A new report from the Video Advertising Bureau shows how ad dollars from digital disruptors are being funnelled into traditional TV.
Rogers Media zeros in on audience targeting
Rogers Enabled Data (RED) provides clients with hyper-focused analytics based on location, behavioural and demographic audience data.
CityTV announces 11 new shows, classic reboots
City has also acquired The Simpsons for its 30th season, set to air Sunday nights.
Kijiji hires head of display sales
France Brunelle is tasked with building and strengthening partnerships with media agencies.
Blue Jays to air on Omni in third language
The Saturday games will be aired in Tagalog throughout the summer.
Bell Media enters content partnership with WatchMojo
The agreement will see the media co. represent inventory for the video content producer and publisher in Canada.
LCBO partners with Pride Toronto
This marks the first time in the festival’s 38 years that the retailer has shown official support.
ICYMI: Marketing Awards winners and more
Plus, Corus and Bell call it quite on the Series+ and Historia deal.
Corus gets serious about podcasts with new hire
The Canadian media and broadcasting company will roll out original content for the platform over the course of the year.
Ford, CTV take top Toronto and Montreal spots: Media Monitors
Car and truck dealers also topped the charts for both markets in terms of category.
NCIS wins the week: Numeris
Plus, the Royal Wedding scored big in certain regions.
Spotted! AMEX highlights local art with Toronto activation
The pop-up is in support of the brand’s new global campaign and features the work of 13 artists.
