Guest

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Articles by Guest

How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

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How Facebook is fighting COVID-19 vaccine misinformation

Introducing Let Me Explain: A new video series that breaks down complex topics

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Time well spent: a 30-year retrospect

After three decades in the business, Sheri Metcalfe reminds us that despite advancements, there are universal truths maintaining media’s pivotal role in advertising and marketing.

Mind the gap: thoughts on bridging the gender divide from Cannes Lions

Initiative’s Ishma Alexander-Huet asks if reskilling is the key to closing the gender gap for the jobs of tomorrow.

Cannes Lions: getting back in the game

Agents of Necessity’s Sarah Ivey asks if Cannes could, in fact, be better than ever, and sees media at the core of almost every campaign.

DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment

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CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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Sharethrough: How respect for the user rewards brands

Now merged with District M, the platform is making digital advertising more user-friendly

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The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV

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Quantcast: Building the future of Programmatic

With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation

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The tools and processes of adaptation

Find out how Canada’s top players are reinventing programmatic

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Upfronts 2021: WarnerMedia and ViacomCBS present considerable slate

With Warner also announcing a pause ad unit, and CBS focusing on a broader, holistic linear TV approach.

Three steps brands can take to conquer the digital shift

Meta Canada’s Leanne Gibson shares how to break through the clutter with Discovery Commerce

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